Hilton HHonors Looking for Manager, CALA Loyalty Strategy at Jones Branch Drive McLean, VA Full Time

Description

*** This role can be located in Dallas, TX, McLean, VA, or Miami, FL**

The Global Marketing team brings to life the unique promise of Hilton’s portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

What will I be doing?
The Manager of CALA Loyalty Strategy will drive the reach, relevance, and impact of Hilton Honors in the Caribbean and Latin America (CALA) as our enterprise grows there. You will investigate, create, and activate initiatives that will allow us to achieve our loyalty and enterprise goals, and serve as the ultimate champion for our Hilton Honors and its members in the region!

You will report directly to the Director of Program Expansion, with whom you will partner to build strategies, influence the business, and motivate change.

More specifically, you will:

• Support the development of a comprehensive strategic roadmap on how to better expand the reach and relevancy of the Hilton Honors program in the market of CALA
• Lead internal and external research projects to create an integrated understanding of the market, customer, and competition.
• Support the identification of new benefits, partnerships, offers, capabilities, and marketing tactics to drive key Hilton Honors critical metrics in the region.
• Craft clear business cases for further investment in the region and gain alignment from cross-functional leadership.
• Incubate and evaluate loyalty initiatives of the region to inform global program improvements.
• Serve as a CALA member advocate as broader marketing, loyalty, and commercial strategies are identified.
• Serve as an SME to above-property regional partners, and equip them with powerful tools to drive property-level loyalty performance.
• Collaborate closely with cross-functional partners across Hilton Honors, Marketing, Development, Sales, Commercial, Operations, and others to drive Hilton Honors CALA strategy forward.
• Support net unit growth in the region by supporting owner-facing teams in effectively communicating the value of the program to key owners and asset managers.
• Identify white space opportunities to drive in-region member engagement.
• Support the Director of Program Expansion on other CALA-related strategic growth priorities, including all-inclusive resorts.

Requirements

What are we looking for?
We believe the success in this role will demonstrate itself through the following attributes and skills:

• Strong critical thinking, with a proven track record to navigate ambiguous topics
• Ability to synthesize and integrate multiple and often differing perspectives into strategies
• Ability to recognize and reconcile the needs of the business and the customer
• Ability to build relationships and navigate a matrixed organization in an effective and efficient way to drive progress
• Analytical excellence and ability to distill trends, identify strategic opportunities, and build a cohesive story by both crafting and analyzing complex research and disparate quantitative and qualitative data sets
• Propensity to convert concepts into action and bring proposed strategies to life
• Strong problem-solving skills to identify outstanding and innovative, yet practical solutions
• Big-picture mentality with progressive long-term vision and identify shorter-term objectives and actions to achieve it
• Attention to detail and strong project management experience such as, meeting deadlines while prioritizing/re-prioritizing as needed
• Strong storyteller, with the ability to craft and communicate a compelling story and influence leader decisions

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

• Five (5) years of in-region professional experience
• Working knowledge of the CALA market & its customers, preferred in Mexico
• Proficiency in PowerPoint and Excel
• Fluency in Spanish and English
• Travel ~20% – to the corporate office and throughout the CALA region

It would be useful in this position for you to demonstrate the following capabilities and distinctions:

• BA/BS Bachelor’s Degree
• Exposure to data analysis and forecasting
• Experience with partnerships and loyalty programs, particularly in the region

What is it like working for Hilton?

The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces.

We support the mental and physical wellbeing of all Team Members, so they can Thrive, thanks to innovative programs and benefits such as workplace flexibility, career growth and development, and our Go Hilton travel discount program. Hilton prioritizes understanding and integrating our Team Members’ unique perspectives and voices—along with those of our Guests, Owners, Suppliers, and Partners—to cultivate a diverse and inclusive environment for all. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton! 

We are an equal opportunity employer and value diversity at our company. We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of their role, and to receive other benefits and privileges of employment. Please contact us to request accommodation.