Hawaiian Host Looking for Social Media Manager at Honolulu, HI Full Time

[POSITION SUMMARY]{alegreya=”” sans””=””}[:]{alegreya=”” sans””=””} [As the Social Media Manager, you will lead strategy and content creation across all social media accounts across the t]{alegreya=”” sans””=””}[wo]{lang=”haw” alegreya=”” sans””=””}[ brands Hawaiian Host]{alegreya=”” sans””=””} [and Mauna Loa, to translate each brands short and long-term goals. You will develop and executive all initiatives, manage community engagement, and influencer programs. ]{alegreya=”” sans””=””} [ESSENTIAL FUNCTIONS:]{alegreya=”” sans””=””} [Strategy Development]{alegreya=”” sans””=””}

• [Develop and implement comprehensive social media strategies ]{alegreya=”” sans””=””}[that delivers on each brands goals, including offering data-driven perspective on how to engage across each platform: Instagram, Facebook, TikTok, Pinterest, YouTube, and LinkedIn. ]{alegreya=”” sans””=””}
• [Collaborate with the marketing team to align social media activities with broader marketing campaigns and initiatives]{alegreya=”” sans””=””}[. ]{alegreya=”” sans””=””}
• [Monitor social media trends, competitor activities, and industry developments to identify opportunities for campaign optimization and stay ahead of emerging trends]{alegreya=”” sans””=””}[.]{alegreya=”” sans””=””}
• [Stay up to date with social media best practices, algorithms, and platform updates to optimize content strategy and ensure compliance with platform guideline]{alegreya=”” sans””=””}[s]{lang=”haw” alegreya=”” sans””=””}[.]{alegreya=”” sans””=””}
• [Pivot initiatives when platforms institute changes and provide perspective on new and emerging platforms.]{alegreya=”” sans””=””}

[Content and Influencer Program Management ]{alegreya=”” sans””=””}

• [Develop monthly content calendars planning and scheduling, daily publishing, and community management.]{alegreya=”” sans””=””}
• [Lead creation of assets (including brainstorming sessions with brands) and manage external partners (photographers, videographers, content creators). ]{alegreya=”” sans””=””}
• [Build and oversee influencer relationships (paid and earned) to ensure impactful and efficient program; maintain day-to-day operations such as seeding relationships or sending mailers and move quickly to capture the moment. ]{alegreya=”” sans””=””}
• [Manage and execute giveaways and promotional contests. ]{alegreya=”” sans””=””}
• [Propose partnership ideas with other brands in order to grow followers.]{alegreya=”” sans””=””}
• [Partner with brand teams to brainstorm earned/owned strategies (PR opportunities) that amplify brand awareness. ]{alegreya=”” sans””=””}

“`{=html}

“` – [Develop and maintain performance scorecard that is in line with each brands objectives.]{alegreya=”” sans””=””} – [Oversee social media budget across ]{alegreya=”” sans””=””}[both ]{lang=”haw” alegreya=”” sans””=””}[brands.]{alegreya=”” sans””=””}

[Community Engagement/Management ]{lang=”haw” alegreya=”” sans””=””}

[Monitor and analyze user-generated content and online conversations related to our brand, making recommendations for brand reputation management and customer relationship improvement]{alegreya=”” sans””=””}

[]{style=”background:white

“}