The Vice President of Demand Generation will be charged with overseeing performance marketing and demand generation across GLG’s central marketing channels.
Reporting directly to the Chief Marketing Officer and Head of Network Membership, the VP of Demand Generation will help GLG to plan, execute, and measure our demand generation and nurture campaigns on both the client and expert side of GLG’s platform. This person will also oversee strategy for SEO, SEM, re-targeting and other paid media initiatives; website; campaign optimization; social channels; digital analytics; and content marketing.
The ideal candidate is skilled in leading through influence and has a strong ownership ethic. This person is equal parts strategist, operator and analyst – enabling and optimizing our funnel, programs, channels, and campaigns through best-in-class tech tools and by creating, documenting, teaching, and enforcing processes.
In addition to being passionate about marketing execution, the ideal candidate should be a strong people leader who can also collaborate thoughtfully with General Managers in each region and client segment.
Responsibilities
Technology, Processes and Analytics,
Campaign Management
Reporting & Analytics
Content
Digital
Requirements
What We Offer
The base salary range for this role is $105,900 to $230,000. This role may also be eligible for incentive compensation.
GLG is committed to fair and equitable compensation practices. Actual compensation is based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
About GLG / Gerson Lehrman Group
GLG is the world’s insight network. Our clients rely on GLG’s global team to connect with powerful insight across fields from our network of approximately 1 million experts (and the hundreds of new experts we recruit every day).
We serve thousands of the world’s best businesses, from Fortune 500 corporations to leading technology companies to professional services firms and financial institutions. We connect our clients to the world’s largest and most varied source of first-hand expertise, including executives, scientists, academics, former public-sector leaders, and the foremost subject matter specialists.
GLG’s industry-leading compliance framework allows clients to learn in a structured, auditable, and transparent way, consistent with their own internal compliance obligations and the highest professional ethical standards. Our compliance standards are a major competitive differentiator and key component of the company’s culture.
To learn more, visit www.GLGinsights.com.
Gerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.
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