https://amzn.to/44P6GXZ
FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for sports like hockey, track & field, racing, grappling, wrestling, cheer and more, and we are looking for innovative and passionate people like you to help us!
THE ROLE:
As an integral member of the Marketing leadership team, you’ll be responsible for helping Flo grow by analyzing our customers, our market and our competitors to spot opportunities for expansion and growth, as well as by enabling our entire org with a deepened understanding of our target markets, buyer personas, key messages, pricing strategy and value propositions.
Reporting to the CMO, you are results-driven and collaborative and your success in this role will be measured by your ability to enable product adoption and usage, and create customer advocates. You will work closely with our Brand (Copywriters & Design initially) and Customer Support teams as well as our close partners in Product and BI. You’ll also advise our Acquisition and Customer Lifecycle teams with their decision making on where to invest and how to best position Flo in their efforts. In addition, as a senior leader in the marketing organization, you will help build a world-class marketing team, a best-in-class brand, scalable business processes, and strong cross-company relationships.
RESPONSIBILITIES:
Product Strategy:
GTM Strategy:
Research and Insights (Persona Work):
KNOWLEDGE, SKILLS AND ABILITIES:
BONUS POINTS:
OUR COMMITMENT TO DIVERSITY:
At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.
OUR BENEFITS:
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