FedTech Looking for Head of Growth at Arlington, VA Full Time

If you’re the type of person who wants to join a growing team of entrepreneurs and shape the future of deep technology on Earth (and beyond!), build startups around breakthrough tech, innovate and scale-related programs, then we should talk.

FedTech is a deep tech catalyst that runs Startup Studio, Accelerator and Internal Innovation programming that supports the commercialization of breakthrough technologies from over 60 research partners across industry, government, business, and academia. We are looking for a superhero to manage and execute our company-wide growth strategy and implementation. This includes managing our marketing and sales teams. You will have a small team to help execute your strategy which will ideally grow to a larger team in the near future and report directly to the leaders of the company.

Learn more about FedTech and what it’s like to work here!

What you will do:

• Work collaboratively with company leadership to develop FedTech’s growth strategy. This includes developing go to market strategies for new markets and products across the globe.
• Manage and evolve the company’s brand strategy based on leadership vision and the future market dynamics.
• Connect marketing activities with our business development pipeline, driving new lead generation and moving prospects through our funnel.
• Lead and manage our marketing team in two key areas: growth marketing (which aims to grow our sales) and program operations marketing (which supports our entrepreneur-facing programs).
• Be a creative and energetic content creator who thrives on testing new concepts while designing and executing digital deliverables across all channels; social, webpages, email, digital ads, event experiences, press releases, infographics, etc.
• Work closely with the sales team to develop a more scalable sales process that includes empowering more staff to sell effectively through training and standardization.
• Understand SEO and SEM and how to implement those strategies for our business
• Analyze the data from the various channels, Social Media, Google Analytics (data studio), Email Marketing through Active Campaign, etc. and report on our marketing performance
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to search engine advertising, social media marketing, multi-channel attribution, automation strategies.

What you have (at a minimum):

• Proven track record of driving growth of B2B or B2G clients (preferably in the millions of dollars), leading a team and influencing corporate strategy.
• 10+ years of marketing with heavy focus in brand strategy, content creation and sales marketing
• 4+ years of B2B and/or B2G demand generation experience
• Strong leadership skills with the ability to sell a vision for the future.
• In-depth knowledge of the various paid and organic marketing channels and technologies, including paid search (Google Ads), retargeting, display, video advertising, social network advertising (LinkedIn, Twitter), and Google Analytics. Knowledge of tools such as Data Studio, Hubspot or Active Campaign, and Google Tag Manager will be a plus.
• Loves working in a fast-paced and fluid environment.
• Deeply curious, empathetic, and methodical and relentlessly biased towards action (testing, measuring, iterating).
• Has a creative and rebellious streak with a desire to put his/her personal stamp on the company and the world.

What we value:

• Grit: To have the courage, resolve, and intestinal fortitude to persevere in the face of uncertainty and failure.
• Conscientiousness: Someone who exhibits the following traits: goal-oriented, efficient, organized, hard-working and reliable
• Self-Awareness: Without honest and frequent introspection, we cannot improve ourselves.
• Execution: We are biased towards action, rapid learning, reflection and iteration.
• Integrity: Our reputation is everything to us. It takes years to build, but can be destroyed overnight if our moral compass ever wavers.
• People: We treat our team members as we would like to be treated.
• Extreme ownership: We take full responsibility for everything that goes wrong and share the glory when things go as intended.
• Non-conformity: We value innovation. And “…because that’s how it’s always been done” is not an acceptable answer.

Compensation:

Salary Range: $150 – 175K

Flexible. Upside in bonus, rapid career progression, and ability to earn equity.

A competitive benefits package including 401K with employer match, competitive health/dental/vision plans through Blue Cross Blue Shield, unlimited PTO, employer paid disability insurance and flexible work arrangements.

Location

For the right candidate, this job can be managed remotely with occasional travel to our headquarters and client sites for in-person meetings.