Engineered Tax Services Inc. Looking for REMOTE: Social Media Coordinator at West Palm Beach, FL Full Time

Our Engineered PhilosophyOur solutions-based team members are committed to the growth and expansion of our services by embracing a culture of inclusion and diverse thought leadership. We continuously innovate for our clients and ensure achievable success for our team members through our world-class culture, expertise, and passion for building strong communities and economies.

We have three shared goals – teamwork, trust, and transparency. These ensure our vision of making the impossible possible.

Apply for our Social Media Coordinator position and become part of our Engineered for Excellence Community.Basic Function:

The Social Media Coordinator will be responsible for planning, creating, executing, and managing organic and paid social media campaigns. Manage the paid media budget for the social team, ensuring all spent funds are being tracked on projects, and manage timelines for deliverables for paid media recommendations, budget forecasting and will also compile and present monthly, quarterly, and annual reporting and present campaign performance results to key stakeholders.

Position’s Intention

The Social Media Coordinator supports the marketing teams target audience and engages the client on social media platforms as we fulfill the mission of the organization.

Success Measurements

Manage campaign success per pre-determined campaign goals/KPIs by

Developing an optimal posting schedule, considering web traffic and customer engagement metrics

Job Description And Responsibilities

• Basic understanding of our services, across the companies, after training is completed* Execute new social media advertising campaign launches* Generate and monitor lead generation campaigns and results in connection with the Demand Generation Specialist* Develop and curate engaging content for social media platforms* Track, report, and analyze advertising performance and report on same* Optimize campaign bids, budgets, and ongoing tests* Maintain unified brand voice across different social media channels for each client* Interact with users and respond to social media messages, inquiries, and comments* Research audience preferences and discover current trends* Stay up-to-date with changes in all social platforms ensuring maximum effectiveness* Write ad copy for paid social marketing campaigns* Provide targeting and budgeting recommendations for new campaigns* Perform cost-benefit research for social media marketing projects* Perform other related duties as assigned

Requirements

SKILLS/QUALIFICATIONS:

• Working knowledge using Facebook Ads Manager, LinkedIn Ad Manager and Social Analytics* Ability to manage campaign calendars effectively* Has a strong understanding of persona development* Working knowledge and understanding of creative testing, reporting, and optimization for performance-based ROIs and lead captures* Experience with daily monitoring of campaign pacing, making budget recommendations, optimizations, & interpreting results* Mastery of all relevant social platform UIs and capabilities (all ad units, targeting options) – Facebook, LinkedIn, Twitter, Instagram etc. & Experience implementing re targeting tactics* Experience measuring the impact and effectiveness of campaigns using quantitative and qualitative metrics* Ability to serve as paid social media subject matter expert across Facebook, LinkedIn, Instagram, Twitter, Pinterest, and TikTok* Possess demonstrated social media planning and buying experience combined with a willingness to experiment* Ability to conduct measurement planning, pixel generation and UTM parameters* Ability to function with a high level of pro-activeness with little or no guidance

Benefits

Medical, Dental, Vision, Life, Disability, and 401k. All the usual stuff!