Compassion in World Farming (USA) Looking for Digital Communications Manager at New York, United States Full Time

Compassion in World Farming was founded in 1967 by a British farmer who became horrified by the development of modern, intensive factory farming. We have since become the leading farm animal welfare charity and today we campaign peacefully to end all factory farming practices. In 2014 we established Compassion in World Farming Inc, our US branch.

The case around the need to change the way we eat, improve our health, tackle climate change and reverse biodiversity loss is compelling, and awareness is increasing all the time. To help us meet these challenges and to realise the massive opportunities that are out there, we are looking to recruit a Digital Communications Manager to ensure our message is heard at every level of society. They must be an ambitious and passionate communicator, who shares our vision of a world where all factory farms are eliminated.

Job Type: Full-time; Exempt

Location: Remote within the Continental United States

Salary: $50,000 to $56,000

Closing Date: July 11, 2023

The purpose of this role is to help end factory farming. This role will contribute by overseeing digital communications work for Compassion in World Farming USA. This will involve leading, planning, coordinating and successfully implementing innovative and effective owned media projects, including through engaging writing, email marketing, social media, video creation, and managing a website designed for best user experience. This role will help ensure Compassion’s message reaches key stakeholders and the general public.

• Reports to the US Director with matrix management to the Global Head of HR.
• Develops strong and effective working relationships with all members of the US Campaigns Team.
• Works in close liaison with the US Food Business and Individual Giving teams, as well as other teams in HQ including the Global Head of Digital, Global Head of Media, and the Global Head of Campaigns.

Requirements

Essential duties and responsibilities include the following: Other duties may be assigned.

Raise awareness and profile of Compassion USA through owned media 65%

• Develop Compassion USA’s reputation as the leading authority on farmed animal welfare and factory farming related issues.
• Create and drive digital media and marketing in support of the work for the Campaigns Team and the Food Business Team by developing engaging content and owned media launch strategies.
• Manage social media accounts (Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok and others) including post composition, graphic asset production, video and photo library management, post promotion, media content monitoring, and community management, in line with global brand and social media guidelines, and conduct regular analysis, monitoring and reporting of efforts.
• Manage the US owned media and communications calendar, including assigning and monitoring timelines for campaign, appeal, and food business content, and coordinating with the global communications team as needed.
• Maintain and update the US website by mapping for improved UX, building content around key messaging priorities, and ensuring branding adherence across pages.
• Maintain comprehensive US branding kit within HQ Branding Guidelines.
• Lead digital influencer outreach in coordination with the Public Relations Manager and maintain influencer relationships.
• Sense check all non-technical language in CIWF external facing materials for grammar, brand, and messaging consistency—from pdf reports, posters, social media assets, and other materials across departments including Campaigns, Food Business, and HR.
• Act as a media spokesperson where required.

Support public campaigns to drive change for farmed animals 25%

• Work with, and support, the Campaigns Manager and Public Relations Manager to deliver campaigns that engage the public and influence public opinion, as well as those who shape, make or fund public or corporate policy relating to farmed animal welfare. Plan, write, and execute delivery of online content including emails, websites, blogs, videos, and e-newsletters in coordination with the campaigns team.
• Manage action alerts in coordination with the Campaigns Manager, to reduce farmed animal suffering (particularly for our Better Chicken Initiative and for policy objectives) while raising awareness of the realities of factory farming.
• Manage email marketing to mobilize our existing supporter base and improve performance to grow that base and increase engagement.
• Work in collaboration with the fundraising team to engage new supporters in support of the US fundraising goals.

Work in collaboration with the Global Headquarters in the UK 10%

• Develop and deliver appropriate communication and digital strategies for the USA team in support of the HQ strategy, and to proactively seek opportunities to collaborate with the global organization on campaigns and communications.
• Develop excellent relationships between the USA Campaigns Team and the functional teams at HQ, and in particular with the Global Head of Media, Global Head of Digital and the UK Social Media Manager.

Benefits

Benefits Package

Compassion in World Farming provides one of the strongest benefits packages in the animal protection movement, which includes:

• A comprehensive, nationwide health insurance plan that covers individuals, spouses, and families, with CIWF covering 70% of basic plan costs
• 20+ vacation days plus a winter holiday closure period to equal 25 days per year
• Nine federal holidays and two additional floating holidays
• Four weeks of sick leave
• Paid parental leave, comprised of 12 weeks paid and an additional 12 weeks unpaid
• A 403b retirement plan with a 2% employer base contribution
• A remote work environment with flexible schedules
• Monthly phone/internet stipend
• Professional development opportunities
• A welcoming and collaborative culture in a global organization spanning nine countries

Compassion in World Farming is an equal opportunity employer, and supports the facilitation of diversity, representation, and inclusivity within the animal protection movement. Compassion does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring, and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, volunteers, subcontractors, vendors, and clients. Applications from members of underrepresented groups are encouraged.