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THE POSITIONThe Marketing and Communications Manager (MCM) provides support for the successful execution of Rochambeau communications/marketing operations and events. The MCM will oversee communications, including marketing, event planning, social media strategies, and website content management related to the strategic direction and positioning of the school. The MCM will support other school functions as needed when their skillset can enhance those functions. The MCM will interact with all constituents, including students, parents, faculty, staff, and the community. The MCM will be responsible for developing all integrated communications and event planning, marketing school merchandise, products, and services in all internal and external media, including newsletters and other print publications, Web, social media, and other digital communications. The MCM will manage a small team of communications and events specialists and report to the Director of Admissions and Communications.EXAMPLES OF DUTIES AND RESPONSIBILITIES:These examples of duties and responsibilities are intended only as examples of the various types of job duties to be performed. The omission of specific duties does not exclude them from the position if the work is similar, related, or logical assignment to the position. Depending on the assignment, these duties may require in-person attendance and/or virtual attendance based on the specific operational or instructional requirements.Marketing & Communications Management:Enhance the Rochambeau brand, create and execute a strategic communications and marketing plan targeting multiple communication channels, including email, social media, and website.Maintain and update website content. Ensure messaging is engaging, consistent, and optimized based on Search Optimization Engine (SEO).Editor and chief writer of the weekly Headlines newsletter. Track and monitor outcomes of communication and marketing strategies. Prepare communications reports.Establish and execute an advertising plan and editorial calendar (print and online) with an emphasis on SEO, organic reach management (ORM), and social media in collaboration with Admissions.Anticipates and identifies new opportunities, revenue streams, challenges, and emerging issues to be faced by the school and makes recommendations for action.Directs all staff engaged in communications and event activities to ensure a coherent internal and external set of messages and communications platform. Contributes to managing crisis communications and all emergency notifications for the community.Works with the Admissions and Communications to develop, propose and gain approval for a practical departmental budget and maintains routine budget checks and balances to ensure compliance.Event Planning and Management:Plan and manage all school programs and events, including pre-event planning and coordination of event logistics. Engage external consultants for content development as applicable. Review post-event evaluations to inform future events. Research opportunities for new events. Prepare reports and updates documenting progress and outcomes of events. Publish and promote events, campaigns, etc. Events include, but are limited to, the Annual Gala, “Jump Week,” Spring and Winter Fair, Graduation, Staff Appreciation Day, Family Picnic, “Back-to-School,” and Grandparents Day.
Ensure events are accessible.Work with outside suppliers and vendors to help effectuate programs and events.Plan and implement development and fundraising events and activities.Commitment to Rochambeau’s vision, mission, values, and strategic plan.Perform related duties consistent with the scope and intent of the position.EDUCATION AND EXPERIENCEFive years of experience working in a communications/marketing role and at least three years of related experience in event planning and/or digital marketing AND a bachelor’s degree in a related field, OR 5 years of related experience, OR an equivalent combination of education and experience.Experience in communications/marketing and event planning, preferably in an independent school environment.Well-versed in social media strategy and management; Strong experience in storytelling, content creation, and production for web, social channels, newsletters, digital marketing, and print communication. Strong writing, editing, and proofreading skills, along with basic photography and video ability to capture campus storiesKnowledge of SEO and website analytics, conducting demographic and market research.Bilingual in English and French preferred.Demonstrated ability to oversee multiple complex projects and deliver them on time and within budget.Proven ability to work effectively in a dynamic environment and to interact with a wide range of individuals across the organization, including the public.Ability to lead a culture of accountability and support team member development.Management experience for a small team and management of operating budgets.Experience with Finalsite or another school website platform is highly desired; Email marketing program experience such as MailChimp, Constant Contact, or a similar platform.Knowledge and experience with Facebook, LinkedIn, Twitter, Instagram, YouTube, and other social media and familiarity with best practices and technological trends.Demonstrated experience with Adobe Creative Suite, Dreamweaver, Photoshop, iMovie, InDesign, or Publisher Languages.SKILLS and ABILITIESDemonstrated ability to create and maintain collaborative and professional relationships effectively.Organized, with strong project management skills, including scheduling and optimizing budgets.Accuracy and attention to detail.Ability to work independently, on multiple projects simultaneously, and under deadlines;Ability to work effectively and efficiently under pressure while maintaining high professionalism and diplomacy.Excellent administrative, interpersonal, written, and oral communication skills.Ability to work flexible hours, including some evenings and weekends.Ability to collaborate with diverse constituencies and personalities in an environment committed to diversity, equity, and inclusion.SPECIAL NOTEPer Maryland House Bill 486, Rochambeau must contact all former employers to request information relating to child sexual abuse or sexual misconduct involving the applicant. If you would like additional information, please visit
House Bill 486
Also, all final candidates will be asked, prior to hiring, whether they have been found to have engaged in, are currently under investigation for, or left employment during an active investigation in which they were accused of sexual violence or sexual harassment. When obtaining employment reference checks, these same sexual violence or sexual harassment questions will also be asked.EQUAL OPPORTUNITY EMPLOYERRochambeau is an equal-opportunity employer and is deeply committed to serving its community, advancing access and equity, and ensuring that all individuals are welcomed and valued. All applicants are protected under Federal law from discrimination based on race, color, religion, sex, national origin, disability, age, genetics, or any other basis protected by law. Rochambeau is committed to fostering a diverse and inclusive community and strongly encourages all qualified individuals to apply. For an applicant requesting assistance with the employment application process, please get in touch with Human Resources at (301) 798-4802 or [email protected] more information about Rochambeau, please visit the
Rochambeau website
