Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
Primary Purpose:
Social content Manager plays a key role in shaping brand’s social voice especially for the new platforms. He/she will work closely with cross functional marketing teams and local agency to deliver innovative contents and new social platform initiatives, strengthen the brand awareness among all China social platforms to achieve brand objectives. He/she will be responsible for local social content creation, from direction to execution, across different social media platforms (including WeChat, RED, Douyin, Bilibili, Kuaishou, etc.). This role reports to Senior Manager, Social.
The successful individual will leverage their proficiency in Digital & Social Media on…
The accomplished individual will possess…
An outstanding professional will have…
Our Competencies for All Employees
Our Competencies for All People Managers
Our Competencies for All Employees
Our Competencies for All People Managers
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.
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