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Job title: Marketing Executive – Hospitality and Venue
• Department: Marketing
• Place of work: Stamford Bridge
• Reporting to: Marketing Manager – Venue & Club Chelsea
Job function:
An integral part of the Growth Marketing team, this role is responsible for the delivery of marketing campaigns for the club’s commercial business including Hospitality for Men’s and Women’s games at Stamford Bridge (Club Chelsea) and Venue (Stadium Tours, Meetings & Events and Special Events). The marketing executive will support each distinct business area in achieving their commercial and marketing targets through the planning, execution and analysis of global marketing campaigns.
Role Overview:
• Support the Marketing Manager with the end-to-end campaign management process to meet agreed campaign KPIs.
• Build strategic campaign and channel plans to be delivered across the club’s global marketing
channels including: Web and app, CRM, social, matchday placements, amongst others.
• Offer marketing expertise, insights and advice to help build and optimise successful campaigns.
• Brief and develop static and video assets alongside in-house creative team to meet the business
areas’ requirements.
• Develop campaign reports with the Insights team to analyse, evaluate and optimise the impact of
activations, through the lens of updating senior members of the marketing and commercial teams.
• Develop match-by-match marketing plans to support in Club Chelsea sales objectives, targeted by product and audiences.
• Develop and execute an audience-led global strategy to drive Tours and Museum ticket sales,
including bespoke products.
• Develop and execute marketing plans for Meetings and Events, incorporating the use of their
Wordpress website and LinkedIn channel.
• Maintain and develop key internal relationships with Commercial teams, Communications, Creative Studio, Insights, Chelsea TV, Club photographers, among others.
• Work closely with other marketing specialists, including CRM and Paid Media teams.
Specific responsibilities:
• Campaign planning – host and attend weekly meetings with each business area and the relevant
marketing stakeholders, to inform the strategic planning and scheduling of campaigns.
• Campaign delivery – ensure all campaign assets are produced and delivered to channel owners on time and as agreed.
• Campaign reporting – produce detailed reports for each campaign highlighting key insights, successes and areas for optimisation.
• Product positioning – update the Chelsea FC website and M&E Wordpress site in-line with new
imagery and copy, to support product positioning.
• Copy writing – draft long and short-form copy for various channels including web, LinkedIn, sales
collateral, among others.
• Creative briefing – own the relationship with the Creative studio, and occasionally external agencies, to brief all creative requirements, ranging from sales collateral through to OOH screen assets.
Measures of Performance:
• Key campaign KPIs as set out for each campaign
• Return on investment across marketing spend – budgets set by Marketing Manager.
• Specific Commercial and Marketing targets.
• Excellent collaborative relationships with key stakeholders.
• Progressive marketing approach.
• Organised and able to prioritise workloads.
• Meeting deadlines.
Person Specification:
• Proven marketing experience working in a fast-paced environment.
• Experience of writing, managing and delivering integrated marketing campaigns utilising a full range of marketing tools and channels.
• Solid understanding of digital and social marketing best practices.
• Outstanding organisational and project management skills.
• Creative flair.
• Confidence with a positive attitude.
• Ability to work to tight deadlines and prioritise work in a demanding environment.
• Proactive team player able to work individually and as part of a team.
• Experience using WordPress.
• Experience managing LinkedIn as a marketing channel.
Desirable:
• Educated to degree level or relevant marketing qualification.
• Knowledge of football or the sports industry.
• Experience using Photoshop or building template assets.
• Experience using Contentful or a similar CMS system.
The Employee must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relations amongst Employees and customers.
The above Job Description is not intended to be exhaustive, the duties and responsibilities may therefore vary over time according to the changing needs of the Club.
