Job Description
Carter’s, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico and online at www.carters.com, www.oshkosh.com, and www.cartersoshkosh.ca. The Company’s Just One You and Genuine Kids brands are available at Target, its Child of Mine brand is available at Walmart, and its Simple Joys brand is available on Amazon. The Company also owns Skip Hop, a global lifestyle brand for families with young children. Carter’s is headquartered in Atlanta, Georgia.
We are looking for someone who is excited by the opportunity to take the reins and rapidly expand Carters Direct Mail program. The Manager, Direct Mail will drive the strategy, execution, and optimization of Carters direct mail program. You will be responsible for the day-to-day marketing planning and operations to identify opportunities to acquire, retain, and reactivate customers via the direct mail channel. You will collaborate cross-functionally with multiple departments to execute seasonally relevant, conversion-driving print marketing assets. The role will need to think big, use data performance and consumer insights to guide your work, and be comfortable with challenging the conventional way of doing things. This role requires an entrepreneurial spirit and thought leader mindset.
Direct Mail Channel Management
Data & Analytics
Experience and Skills
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
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