Caroline Gardner Publishing Looking for Marketing & Social Co-ordinator (Hybrid) at London, England, United Kingdom Full Time

Marketing & Social Co-ordinator (Hybrid)

Reports to: Head of Marketing

Objective:

The Caroline Gardner brand is fun, colourful and creative. Our Marketing & Social Co-Ordinator will support growth by showcasing the brand via developing and implementing the social media strategy to enhance brand awareness, engagement, and drive business goals. They will develop and integrate the overall marketing plan on all channels thinking creatively as well as using business acumen.

Main duties:

• Plan, execute and manage the social media campaigns across all platforms
• Play a key role in creating, delivering and updating a detailed omnichannel marketing plan and calendar
• Create on-brand content that is engaging and high quality
• Collaborate with the design team and photographer to produce on-brand
• content
• Use UGC to grow engagement and social proof
• Manage the scheduling and publishing of all posts, monitoring the
• optimal posting times
• Monitor all community interaction on all channels and engage with the
• audience in a professional and timely manner
• Be a on top of all social media developments, trends and news to
• maximise the brand’s social media presence
• Work with external agency to develop and execute paid social ad
• campaigns to achieve marketing and business objectives
• Monitor paid performance and update strategy regularly with the goal to
• continue growing
• Use tools such as Google Analytics and Facebook Insights to analyse and
• track social media performance and evolve strategy with continuous
• improvements
• Identify and work with content creators (paid and organic) to enhance
• brand awareness and reach
• Plan and execute events for customers, press and creators
• Be innovative and creative with collaborations to grow brand awareness 15.Innovate and propose marketing growth strategies with Head of
• Marketing
• Evaluate initiatives to improve sales, conversions & customer
• engagement
• Deliver weekly updates and lessons learnt from the previous weeks
• marketing plan
• Explore new marketing opportunities

Requirements:

• You must have a strong understanding and proven experience of all social media platforms including Instagram, Facebook, Pinterest, Threads and LinkedIn, content creation analytics and community management
• Experience with omnichannel marketing
• Experience of Google Analytics, Google Marketing and Google Ads
• Experience with Omnichannel Marketing
• Competentin Photoshop/Illustrator
• Competent copywriter
• Excellent written and social media scheduling and analytical tools
• Creative thinking and ability to get under the DNA of the brand
• Multi-tasker who is organised

Personal Attributes:

• Enthusiastic, self-confiden and self-motivated
• Understanding and representation of brand attributes and tone of voice
• (in copy and visual identity)
• Willingness to adapt and take on new challenges, and driven to
• continually improve
• Actively seeks self-development opportunities
• Prepared to go the extra mile to achieve targets

Why join us?

Caroline Gardner is a design-led, boutique brand known for its unexpected sense of placement and use of colour. Our product ranges from greetings cards and gift to cashmere accessories and leather handbags, across wholesale and retail. We aim to always over deliver on detail and quality, for thoughtful people who love to give. You will work in our Putney studio as part of a friendly team with a host of company benefits, including…

• competitive salary
• company bonus scheme
• company pension scheme
• hybrid working
• loyalty reward holiday scheme
• enhanced maternity/paternity/adoption & shared parental leave
• dog friendly office in Putney, close to the river
• staff discount of up to 65%
• annual volunteer days