Caramel Talent Looking for Head of Growth and Marketing at London, England, United Kingdom Full Time

We are delighted to be recruiting exclusively for a global leader in online courses within the realms of health, wellness and holistic practices. With a strong UK based remote team, the company is already at multi-million pound turnover and set for further exciting growth, with the wonderful CEO leading from the forefront.

Due to exceptional growth in both the delivery of course for both the consumer and growing business market (many businesses now are looking to buy holistic courses for the employees) we are looking for a visionary Head of Growth & Marketing to lead on a global scale the overall Marketing Strategy, thus driving growth, profitability and brand awareness.

The Role

Reporting to Director and CEO level, the Head Growth and Marketing will have the opportunity to shape the company vision, develop strategies for demand generation, content, event marketing, product marketing, sales enablement, marketing operations, corporate communications, digital marketing, and partner development.

We are also looking for experience or a passion within the holistic health and wellness field. Our passion is our students, and our goal is to provide a life-affirming experience that delights them!

Role Requirements

• Craft and execute a comprehensive marketing strategy that boosts brand awareness, generates demand, and supports their revenue goals.
• Oversee multiple outsourced providers, including website management, content writing, and consultants.
• Drive sales acceleration in various regions by identifying key market routes and implementing region-specific strategies.
• Support our PR, events, social media, web, and content marketing initiatives to expand brand reach and increase awareness.
• Implement digital and ABM campaigns across channels like email, social media, and paid advertising to enhance demand generation and sales pipeline contribution.
• Utilise data-driven approaches to analyse, automate, and optimise strategic accounts for high conversions and pipeline growth.
• Collaborate with stakeholders and global sales team to understand client needs and create effective go-to-market strategies and collateral.
• Coordinate with internal teams, agencies, vendors, and other departments as necessary.

Skills And Experience

• Minimum of 5 years’ experience in building, managing, and leading marketing functions.
• Relevant Marketing, Brand or associated qualification(s);
• Experience in a fast-paced start-up/scale-up environment, with a focus on B2B and B2G markets.
• Proven track record of delivering results through sales and marketing plans.
• Success in shaping brand messaging and positioning for technology products and services organisations.
• Skilled in building and leading multifaceted teams, emphasising marketing strategy, demand generation, and business development.
• Expertise in branding, brand voice, and evolution.
• Stay up-to-date with the latest trends and best practices in digital marketing and measurement.
• Translate complex processes and technologies into simple concepts.
• Possess innovation, analytical, and creative thinking, with excellent written and verbal communication skills.
• Experience in lead generation and revenue accountability.
• Proficiency in AI ChatGPT, Hubspot, LinkedIn, website management, email marketing, and paid advertising strategies.
• Strong work ethic and willingness to start from the ground up.

Who We Are Looking For

• You are someone who is hungry for the opportunity to grow with an exciting brand.
• Strong analytical mindset and obsessed with data.
• Creative thinker and can bring ideas to life with a Creative team.
• Understands the importance of Customer Retention and how to develop a strong funnel.
• A self-motivator and hard-working individual, with a genuine desire to grow and make a difference within the company.
• Well organised and a good communicator.
• The ability to build a talented network to support you as the business grows.
• You have a genuine passion for healthy living and can really get behind the brand values.

Salary: £60,000 – £70,000 per annum plus bonus

Location: UK – Remote