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R231375
Description
About this role
BlackRock is one of the world’s preeminent asset management firms and a premier provider of global investment management, risk management and advisory services to institutional, intermediary, and individual investors around the world. BlackRock’s mission is to create a better financial future for our clients. We have a responsibility to be the voice of the investor, and we represent each client fairly and equally. Constant communication with a diverse team of partners strengthens us and delivers better results for our clients. Continuous innovation helps us bring the best of BlackRock to our clients. BlackRock offers a range of solutions — from rigorous fundamental and quantitative active management approaches aimed at maximizing outperformance to highly efficient indexing strategies designed to gain broad exposure to the world’s capital markets. Our clients can access our investment solutions through a variety of product structures, including individual and institutional separate accounts, mutual funds and other pooled investment vehicles, and the industry-leading iShares® ETFs.
The Aladdin Revenue Marketing Team is looking for an experienced Content Strategist to help create and manage meaningful marketing assets across earned, owned, shared, and paid channels. This role reports to the Head of Content & Creative for the Aladdin Business and is one part writer, one part producer, and one part orchestrator—with an emphasis on emotional storytelling that translates into bottom-line results. The right candidate will have a strong background in copywriting, communications, and SaaS technologies—combined with a demonstrated expertise in financial services or fintech.
Responsibilities
- Hold the pen on strategic content initiatives—taking the lead on writing, editing, and ushering approvals
- Collaborate closely with other members of the Content Marketing Team, subject matter experts, creative teams, research teams, external partners, as well as legal/compliance and communications partners to bring the brand to life through short- and long-form copy, video, animation, and live events
- Produce unique artifacts that advance the Aladdin voice, extend Aladdin’s reach over myriad channels, and deepen the brand experience for institutional investment managers across time and space
- Establish cross-functional workflows and content governance programs that enroll internal and external teams within a forward-thinking “test and learn” environment—while enforcing brand continuity and consistency
- Use data and insights to improve the creation and distribution of content
- Keep a pulse on the changing world of content marketing—proposing new formats, distribution methods, and personalization techniques
Qualifications
- 7+ years of experience in some combination of communications, PR, digital marketing, copywriting, and content marketing for financial services or fintech organizations
- Extreme interest in communication skills and attention to detail with a proven ability to orchestrate language as a connected system of brand experience
- Intellectual curiosity for and understanding of highly multifaceted or complex subject matter
- Ability to write, deliver, and handle a range of voices that live under the umbrella of the global Aladdin brand
- Application must include a portfolio of writing samples
- A proficient English speaker (or fluency equivalent)
For New York City only: The salary range for this position is $147,250 – $185,000. Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.
Our Benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 3 days in the office each week, with the flexibility to work from home up to 2 days a week; some business groups may require more time in the office due to their roles and responsibilities. Beginning in September, all employees will shift to at least 4 days in the office per week, with the flexibility to work from home 1 day a week. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
