barre3 Looking for Social Media Manager at Portland, OR Full Time

About Barre3

Barre3 is a fitness company building communities based on body positivity and inclusivity—and this starts with the workplace.

SUMMARY:

As Social Media Manager you play a critical role on the Marketing Team by strategizing and managing daily content on the organic barre3 social-media channels.You translate brand and business initiatives through content creation and management, being hyper tuned in to storytelling opportunities and maintaining authentic relationships with our community, with the goal of increasing brand awareness, brand consideration, trial/conversion, community engagement, and overall traffic through Social Media and organic content marketing channels. As a temporary 4-6 month role, the schedule will consist of 10-20 hours per week for the first 8-10 weeks as the initial training period. For the remainder of the term there will be 30-40 hours of work per week.

Essential Duties And Responsibilities

Manage barre3 corporate organic social media accounts

• Responsible for the creation and distribution of written and visual content on all organic social channels, including but not limited to: Instagram,TikTok, Facebook (Facebook and Facebook Business Manager), Twitter, Pinterest, Youtube, LinkedIn, and other emerging platforms
• Drive organic social media growth strategy for barre3 corporate channels
• Consistently identify growth opportunities on social media, integrate brand messaging into of-the-moment content trends, and help the brand and community continue to evolve and grow, guided by our Core Values
• Inspire our franchise owner fleet with on-brand, compelling, and shareable content
• Manage and maintain consistent community engagement through partnerships, collaborations, and ambassador and influencer campaigns
• Adhere to brand guidelines while being creative and testing different content types and messages in each channel.

Maintain weekly and daily social reporting

• Own reporting for each channel: tracking growth, engagement, traffic, impressions, conversion and community conversation; report out on a weekly basis
• Analyze content-performance metrics and utilize insights to increase brand growth, awareness, engagement, and traffic, sharing those insights and recommendations broadly with the Marketing team
• Stay up to date on barre3’s social performance compared to fitness-industry benchmarks

Manage engagement and customer service on social media and blog

• Effectively respond to comments and direct messages, engaging with current and potential clients in partnership with the customer support team
• Work cross-functionally to align and help the brand’s mission, vision, and values come to life through engagement on social media
• Effectively flag and report key customer service issues through social media, and collaborate with the Customer Service team to execute brand response plans

Update and maintain barre3 corporate social channels to follow the most up-to-date best practices and benchmarks

• In partnership with the Marketing and Studio teams, provide high-level social media resources for franchised studio social accounts and staff, serving as Subject Matter Expert and primary social point of contact for our owner fleet
• Meet monthly with corporate studio social teams to align social content and ensure brand alignment, consistency, and to set a strong standard for the fleet
• Assist in creation of studio marketing implementation guides and best practices documentation to create alignment, provide education, and identify growth opportunities between corporate social and franchise studio social media channels
• Work cross-functionally to align and optimize day-to-day content calendars between social media, the b3 Magazine, the email newsletter, and studio social media accounts

Play a key role as a marketing collaborator

• Responsible for consistently working with the Marketing & Creative team, and collaborating with teams across the company to ensure that communications through social media are effective, aligned, and on-brand
• Work closely with the Marketing and Creative teams to implement the overarching brand strategy and align social media, the b3 Magazine, the email newsletter, and internal-communication channels in support of each business unit and their goals
• Maintain consistent community engagements through partnerships, collaborations, and features on social media and the b3 Magazine, including ambassador and influencer campaigns; engage those partnerships outside of social media when needed
• Attend weekly marketing meetings and select events where content capture is required
• Assist Copywriter in the distribution of long-form magazine content, formatting articles for the b3 Magazine and posting in WordPress, with an opportunity to write articles for the b3 Magazine

Requirements

Primary residence must be in one of the following states: CA, DC, FL, KY, NC, NY, OH, OR, PA, TN, TX, WA

REQUIREMENTS and QUALIFICATIONS:

• In-depth knowledge of Social media for business accounts, and related technologies: Facebook (proficiency in Facebook and Facebook Business Manager), Twitter, Instagram, YouTube, Pinterest, LinkedIn, TikTok, WordPress, Sprout Social
• Strong ability to create and report out analytics
• Skilled in Adobe Creative Suite (specifically regarding video editing and graphic design for shareable social content)
• Customer-service experience
• Strong written and verbal communication skills
• Excellent organizational and time-management skills
• 3-5 years experience in social media, content, or related fields
• BS or BA degree or equivalent combination of education and experience sufficient to successfully perform the essential functions of the job
• Alignment with barre3 Core Values: Stronger Together, Practice Authenticity, Give Generously, Love of Learning, Make it Happen

COMPETENCIES:

• Change agility: Social media is ever-changing; being adaptable is key
• Communicativeness: Must be able to work cross-functionally with many teams
• Creativity: Must have creative written and visual skills to effectively create content that is on-brand and relevant to clients in the fitness and wellness industry
• Customer-orientated: Social media is a platform for relationship-building and customer service; being customer-oriented is a must
• Drive and energy: Must be passionate and energized by the social-media marketing landscape and platform engagement, from content curation and writing to customer service
• Industry knowledge: Must stay on top of the changes within each platform and offer ways to leverage each channel to grow the brand
• Learning agility: Keeping up with the changes in the digital space requires an ability to learn quickly and apply that knowledge
• High focus on the company’s mission, vision, and values; able to apply each to creative work and innovation within the digital landscape
• Problem solving and decision making: Social media is a fast-paced, ever-evolving landscape; being nimble and able to come up with and execute solutions is crucial
• Tech Savvy: Must place high value on technology and leverage it to stay productive; adapt quickly to increase competitive advantage in the digital social space

Benefits

WHAT YOU GET:

• A flexible, hybrid working environment, including opportunities to work remotely and from the Portland Home Office as needed
• A casual office environment where everyone is welcome and respected to come as you are
• Free unlimited access to barre3 online and Portland and West Village barre3 Studio classes
• Telehealth benefits

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Community is at the core of barre3, and we believe that a culture of well-being can only thrive when we collectively embrace diversity and inclusion across all races, genders, gender identities, sexual orientations, ages, cultures, religions, abilities, bodies, socio-economic statuses, and experiences. We acknowledge there is more we can do to create an environment in which all people are seen, all voices are valued, and all individuals are treated with compassion, respect, and dignity. We commit to do the work.