Banque du Caire Looking for Social Media Team Leader at القاهرة مصر Full Time

Job Responsibilities:

• Manage and maintain the bank’s social media accounts, including Facebook, LinkedIn, Instagram, and other relevant platforms.
• Collaborate with agencies in creating engaging content for social media channels, including text, images, videos, and infographics, to promote banking products, deliver educational content, and engage with customers.
• Monitor social media trends, customer behavior, and competitor activities within the Egyptian banking sector to identify opportunities and propose actionable insights for improving social media performance.
• Plan and schedule social media content calendars, ensuring regular and consistent posting to maintain a strong online presence.
• Collaborate with internal business teams and customer service, to align social media activities with overall marketing campaigns and initiatives.
• Monitor and analyze key social media metrics, such as reach, engagement, conversions, and sentiment, to measure the effectiveness of social media campaigns and optimize performance.
• Utilize social media management tools and analytics platforms to monitor social media performance, track trends, and generate reports for management review.
• Stay up to date with the latest social media trends, best practices, and emerging platforms within the Egyptian banking sector, and propose innovative strategies to leverage new opportunities.
• Align with the marketing team to define campaign goals, target audience profiles, and key performance indicators (KPIs) for media buying initiatives.
• Negotiate media buying contracts, rates, and placements with media vendors, including all digital advertising platforms.
• Monitor media budgets and allocate resources effectively to maximize advertising reach and impact.
• Optimize media campaigns through ongoing analysis of performance metrics, including reach, frequency, engagement, and conversion rates.
• Create comprehensive analysis presentations for end of campaign performance, and comparisons with previous similar campaigns to measure effectiveness.
• Ensure compliance with relevant regulations and guidelines specific to social media usage in the Egyptian banking industry.

Qualifications:

• Bachelor’s degree holder.
• Overall, 5 years and at least 3 years in digital marketing field.
• Excellent command of English & Arabic.
• Strong interpersonal & communication skills.