Bank of the Philippine Islands (BPI) Looking for Social Media Officer at Makati Full Time

Community Management

Transform BPI social media accounts into mutually beneficial online forum/ platforms where positive and informative conversations happen.

Content Management

Implement well curated social media content and campaigns leveraging BPI’s corporate narrative to help grow reputation, shape and foster more favorable social media experience and climate of opinion.

Core Responsibilities:

• Produce effective content that significantly increases reach, relevant engagement, and audience.
• Help the team with effective content management for the bank’s social media assets through the regular release of highly relevant, engaging, and viral content on each of the bank’s social media platform: Facebook, Twitter, LinkedIn, YouTube, and Instagram.
• Identify, develop, and implement initiatives and programs, to help grow reputation, and foster a more favorable social media experience and climate of opinion.
• Proactively research social media trends and best practices
• Proactively monitor conversations on and outside the bank’s official social media channels to churn insights that will help enhance reputation and experience in social media.
• Collaborate with the bank’s different business units to conceptualize and create content relating to their business to increase brand awareness and knowledge.
• Collaborate with writers and multimedia artists to ensure content is informative and engaging
• Monitor and manage complex and sensitive social media inquiries or posts that may harm the bank’s reputation.
• Contribute to the development of social media policies and guidelines, and make sure they are implemented/observed.

Qualifications

• Bachelor’s Degree in Communications, Marketing, or Public Relations
• At least 2 years of content and community management experience