Baldwin Risk Partners, LLC Looking for Director, Social Media Strategy at Tampa, Florida Full Time

Director, Social Media Strategy page is loaded Director, Social Media Strategy Apply locations Tampa, Florida, US time type Full time posted on Posted 5 Days Ago job requisition id JR(phone number removed) The Director, Social Media, is a key member of the Baldwin Risk Partners (BRP) Enterprise Communications team. The role drives social media vision and strategy for BRP, providing both enterprise-wide guidance and support for operating business segments and BRP partnerships.

The Director, Social Media, is responsible for setting the vision and strategy for BRP corporate organic social media channels. The Director also advises and supports the social media needs of operating business segments and BRP partnerships. The individual will drive BRP’s corporate brand voice and narrative through social channels; grow our share of voice through increased brand awareness and engagement, regularly measure and analyze effectiveness of social media channels and drive a thoughtful strategy and approach to social media account consolidation with new pending brand.

The professional in this role will be responsible for developing engaging content aligned with BRP’s business priorities, culture, and values. Reporting to the Senior Director, Enterprise Communications, this individual will be a key member of the Enterprise Communications team and will collaborate with other marketing and communications colleagues across the enterprise.

The candidate will have a strong strategic focus, social media expertise, experience with social media account consolidation and follower retention, writing skills, strong measurement acumen, excellent organizational and relationship-building skills. A strong background in brand and corporate messaging development and digital social media is preferred.

PRIMARY RESPONSIBILITIES:

• Establishes social media strategy for BRP enterprise-wide and governance framework in collaboration with BRP partnerships to maximize reach and results for business campaigns, brand initiatives and talent acquisition and retention goals.
• Works with cross-functional teams to socialize, maintain and implement governance, including creation of key messaging pillars and architecture, editorial calendaring, content sourcing, review, and publishing.
• Determines key performance metrics to measure effectiveness of channel effectiveness (reach and engagement and provides quarterly updates to Marketing Leaders).
• Develops standards to ensure content adheres to brand look, voice, and tone.
• Works with business/functional leaders to ensure content is advancing key priorities for BRP.
• Creates playbooks, and other resources to ensure BRP colleagues who engage in social media do so in accordance with firm guidelines.
• Regularly engages and convenes Working Team meetings with BRP partners to drive an enterprise-view of the function, sharing best practices, upcoming calendar requirements and driving decisions about how best to use BRP social assets.
• Develops executive thought leadership strategies to elevate the presence of key leaders as social influencers.
• Monitors the performance of key social platforms and emerging or future platforms and evaluates potential for BRP use.
• Teams with IT to evaluate potential calendaring and publishing platforms.
• Balances multiple projects with differing timelines, deliverables, and expectations.
• Continually monitors and optimizes performance of content.
• Reviews new technology developments to ensure BRP social media is contemporary and forward looking.
• Assists with other communications projects as may be required.

EDUCATION AND EXPERIENCE REQUIREMENTS:

• Education: Bachelor’s degree in Business, Marketing, Communications, English, Journalism, or a related field.
• Experience 10+ years of leading social media strategy for a major corporate communications organization (insurance industry background a plus).
• Certifications. None required.
• Licenses: None required.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

• Proven track record of developing strategy and governance for companies with multiple brands and social media accounts representing both B2B and B2C clients.
• Experience with implementing social media account consolidation and follower retention and engagement.
• Ability to develop a thoughtful plan and project manage implementation and improvement.
• Excellent verbal, writing, research and editing skills with the ability to adhere to brand look, feel and tone.
• Agility in monitoring and measuring social media account performance and analytics.
• Proficiency in Microsoft Office Suite, Adobe Creative Suite, Illustrator, InDesign, and Photoshop experience a plus.
• Acumen publishing and managing social media platforms and driving governance.
• Experience working with social media publishing tools like Brandwatch
• Demonstrated understanding of the organization’s core values, exemplifying behaviors and integrity that are aligned with the company’s culture.

SPECIAL WORKING CONDITIONS:

• Dynamic, fast-paced, multi-tasking environment

IMPORTANT NOTICE:

This position description is intended to describe the level of work required of the person performing in the role and is not a contract. The essential responsibilities are outlined; other duties may be assigned as needs arise or as required to support the Firm.

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About Us

BRP is an award-winning entrepreneur led and inspired insurance distribution holding company delivering solutions that give our clients the peace of mind to pursue their purpose, passion and dreams. Our family of firms’ best-in-class resources and diverse portfolio of services are innovating the industry by taking a holistic and tailored approach to insurance, risk management and employee benefits.