We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgment, and channel your creativity into a platform used by millions.
Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.
We’re on a mission to increase brand heat and establish ASOS as the place to go for new trends. Social media isn’t something we just do. It’s at the very centre of all our marketing activity and our product design. We’re a highly ambitious, energetic and results driven team with a very clear goal. This is a great opportunity for an experienced influencer marketing exec to be part of building the ASOS brand and driving fame through incredible talent partnerships for one of the worlds most loved and exciting brands in fashion.
Job Description
About The Role
This is a really exciting time for ASOS as we re-design the entire talent operating model. Reporting into the Head of Social, PR and Talent, you will be a responsible for creating an unparalleled experience for influencers and talent that fuels excitement and generates brand love.
The ideal candidate is at the forefront of PR and influencer marketing trends and has a creative and innovative approach that can elevate traditional programming with innovative forward thinking. They will have experience in consumer facing activations to inspire connections and engagement between brand and their target audiences. Additionally, the candidate should be well-versed in existing and emerging social media platforms, knowledgeable on up-and-coming influencers and media outlets, and can act as a resource to the team with fresh and original ideas that can position ASOS as the brand for fashion inspiration for 20something fashion lovers.
You will manage a global team and budget and will need to work closely and confidently with multiple teams. You will need to be commercially orientated and have a proven track record of clearly demonstrating social impact on business objectives as well as proven experience with embedding a completely new talent operating model at an e-commerce/ fashion brand.
What You’ll Be Doing
Qualifications
Who We’d Like to Meet
The ideal candidate will be an experienced PR and Influencer Marketing professional with fashion and/or retail experience, who has proven media and agency relationships. They will need to feel comfortable in a fast-paced environment with multiple work streams, moving at different speeds, the ability to adapt and, at times, comfortable with certain levels of ambiguity. They will have proven experience with embedding a completely new talent operating model at an e-commerce/ fashion brand.
Additional Information
What’s in it for you?
Our Commitments
We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how’re we doing it?
We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.
We have several employee networks that operate as safe spaces, to help support and celebrate our people, find out more here.
How can we support you to be your best self? Our Talent team will be happy to provide support e.g. if you need additional time to prepare for an assessment or you have requirements for any part of the interview/hiring process – just let us know by email or phone, whatever works best for you. It’s also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to.
If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know.
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