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We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgment, and channel your creativity into a platform used by millions.
Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.
Job Description
The US brand manager is a newly created role that is critical for ASOS’s future success in the US market. It will be a hybrid role combining brand management, integrated planning and some elements of campaign execution. The role will have an emphasis on driving brand development in North America through customer insight sound, well-established brand frameworks, in alignment with the North American team’s vision and objectives
You will be the brand leader of your market and ultimately responsible for the creation of compelling and relevant brand campaigns and content across the end-to-end customer experience. In order to do this, you will define, execute and manage brand strategy, positioning, messaging and communication strategy, integrated planning and certain campaign moments for ASOS in the territory.
Key Responsibilities
How you will succeed:
The role will be based in the US, but will sit within the Marketing Planning and Campaign team. This will be both an extremely collaborative role working cross-functionally with other departments including Product, Commercial (Retail), Insight & Analytics and external agencies. It will also be a highly practical role. The US team is small, and we need a brand leader who is willing to do all integrated planning and also to ‘get stuck in’ and help manage regional activations from events, to creator meet-ups, to local media activations. One day you might be planning a national advertising campaign, and the next you might be hosting a party for local creators.
Qualifications
The role will also work closely with the central marketing function to leverage global resources and best practices to ensure effective implementation and measurement of marketing activities. At your disposal, but not directly managed by you, will be:
Additional Information
What’s in it for you?
Our Commitments
We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how’re we doing it?
We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.
We have several employee networks that operate as safe spaces, to help support and celebrate our people, find out more here.
How can we support you to be your best self? Our Talent team will be happy to provide support e.g. if you need additional time to prepare for an assessment or you have requirements for any part of the interview/hiring process – just let us know by email or phone, whatever works best for you. It’s also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to.
If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know.
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