Alton Lane Looking for Marketing & Acquisition SVP at Richmond, Virginia Full Time

Alton Lane has become known as one of the fastest growing and most innovative luxury brands in America. In 2009, we pioneered the concept of private appointment, hyper-personalized shopping experiences that are growing in popularity nationwide. With 13 existing showrooms across the country in cities such as New York, Washington, DC, Chicago, Dallas, Nashville, Atlanta, Richmond and Charlotte with an industry-leading website, we offer our beloved customers a best-in-class experience that combines the best of old-world luxury and state-of-the-art technology.

Much of our success we attribute to our team’s daily commitment to our three core values: Better Clothes. Better Value. Better Experience. By focusing on these three principles, we are setting the New Standard in men’s custom clothing.

A career at Alton Lane is both fast-paced and highly rewarding. Working here means being entrepreneurial, taking initiative, thinking big and working together to expand our presence across the country, introducing our brand to new customers and taking ownership in driving your business to new heights.

As we begin to expand our geographic reach beyond our 13 showrooms, we are looking to build a strong marketing and acquisition team to include the best talent in the industry.  The SVP of Marketing and Acquisition will lead these efforts and play a vital role on the core executive team while working directly with our CEO to develop strategic acquisition funnels and manage creative engagement with potential and existing customers. You are responsible for the end-to-end acquisition and retention of customers through digital channels, by working in close collaboration with each division and, as relevant, their respective teams.

This role has an omni-channel approach to everything and is accountable for the strategy, execution and performance of Alton Lane marketing campaigns across multiple channels, as well as for influencing the company’s overall presence in the market. Lastly, the role is responsible for maintaining our client-centric behavior and for optimizing the overall customer experience, agnostic of channel. This role will also have a high-level view into the overall Alton Lane customer strategy, as it is relevant for every division.

RESPONSIBILITIES

• Develop strategic marketing and acquisition initiatives aimed at increasing traffic, engagement, and conversion rates both in the Alton Lane showrooms and at (url removed), for both new and repeat customers
• Develop and oversee execution of strategic online lead generation campaigns designed to maximize lead volume and conversion
• Establish appropriate KPIs and draw insights with clear implications for the website performance or customer experience improvements
• Interpret business objectives into actionable paid search campaigns
• Develop, measure and analyze campaign-testing strategies to maximize campaign ROI
• Analyze landing pages and provide well-defined strategies to improve conversion and ROI
• Retain users, moving them through the conversion funnel, converting lapsed users into active users and creating stickiness with the user experience
• Research and analyze industry changes/developments in search engine marketing
• Design and execute campaigns using a combination of targeted email marketing, social media, SEO, SEM, Affiliates, referral programs, re-targeting, and other customer acquisition and engagement methods
• Drive profitable customer behavior and journey: profitability segmentation, customer acquisition, customer retention, customer loyalty, satisfaction, and improving the customer experience
• Collaborate with the Showroom Directors and Expansion Team to design and execute local marketing and acquisition campaigns in our growing number of cities with Alton Lane showrooms
• Develop and track success metrics of online and offline marketing
• Craft the strategic plan for marketing to our wide base of customers, including refinement of customer segmentation based on demographics, purchasing habits, behaviors, and motivations
• Manage a comprehensive budget for marketing and acquisition initiatives throughout the year, including expenses as well as expected return on investment across initiatives

QUALIFICATIONS

• Bachelor’s degree from a top tier university
• Minimum of 8 years of direct work experience in acquisition, paid search engine marketing or strategic acquisition efforts
• Excellent ability to craft campaigns, measure results, track KPI and make strategic recommendations
• In depth understanding of A/B and multivariate design and analysis of experiments
• Experience with search marketing applications, tools, web analytics, landing page optimization and bid management systems
• Excellent proficiency with data and analytics
• Experience hiring, managing and developing high-performance teams against tight deadlines
• Experience with search marketing applications, tools, web analytics, landing page optimization and bid management systems
• Organizational skills and ability to juggle multiple projects a must
• Intellectual curiosity about user behavior, flows and channels
• Strong passion for testing, data and metrics and belief in discovering insights in data
• Strong written and verbal communication skills
• A great sense of humor
• Excellent work ethic, can do attitude and positive outlook
• Desire to become established as a company and industry thought leader

Compensation

This is a full-time position offering a competitive compensation package that rewards and recognizes high performance along with an excellent employee benefits program, a sharp wardrobe and the camaraderie of dedicated colleagues.  

At Alton Lane, our people lead with integrity, drive our business by being the entrepreneurs they are, celebrate individual and team success and collaborate in order to ‘win the day, one customer at a time.’   Training, career development and providing the opportunity to advance are all a part of the cornerstone for building and growing our company.  

Have you demonstrated your ability to achieve results in a challenging and progressive environment? 

Are you a self-starter with the desire to achieve and win?

If you answered YES to both of those questions, we want to hear from you.  

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