A-Leagues Looking for Marketing Communications Executive at Sydney, New South Wales, Australia Full Time

APL is a team of people who are passionate about their mission of uniting & entertaining Football Fans, growing our leagues and as a result realise the positive impact Football can have in Australian society.

We are a cutting edge, sport & entertainment business that brings both sports and technology together to deliver fans a unique, world class football experience.

Our team champion a deep commitment to football & entertainment with a focus on cultivating a fan-driven culture. We combine stadium & digital access to the best football content in Australia, in fast-paced environments. Our teams are empowered to innovate and influence our products, to continually change the game.

The Opportunity:

The Marketing Communications Executive is responsible for supporting and developing the positioning and promotion of the APL to B2B, B2C, internal audiences and external stakeholders in order to build, manage and grow its reputation and influence. 

You will work closely with the wider Strategic Communications team, and with the marketing, content and commercial teams to develop strategies and initiatives to grow and enhance the reputation and reach of the APL, KEEPUP, A-Leagues and its partners with target audiences.

We are looking for an organised, proactive and enthusiastic person with marketing-communication experience and a passion for sports. This is a hands-on, high-energy role in a small, agile team within a business that is focused on growth.

The Responsibilities:

• Support the creation and delivery of a proactive plan for the utilisation of our spokespeople and senior leadership to tell a powerful and consistent story aligned to APL strategy and purpose – defining when and where they should show up.
• Devise and deliver a media strategy with a focus on B2B and industry media (Tech, Media, Sports Business)
• Develop a strategy for and work with the Content team on the delivery of a LinkedIn strategy to help build and grow the reputation of APL with a commercially focused audience. 
• Be the day-to-day contact for the Head of Partner Success and Head of Sales, offering communications counsel on partner activations and issues – working closely with the media and PR team.
• Be part of the team developing the A-Leagues CSR strategy and initiatives, working closely with the wider communications team Commercial, Marketing, Community and Clubs.
• Seek and create opportunities to engage wider stakeholders in corporate and commercial communications opportunities to extend the reach of the initiatives. 
• Work with the Commercial team to ensure APL brand integration and storytelling opportunities through commercial partnerships. 
• Ensure consistency in the tone of voice across all APL, A-Leagues and KEEPUP output, aligned to our brand strategy and corporate narrative. 
• Work with the Head of Public Affairs to develop and deliver the APL Annual Report.
• Manage delivery of internal communications strategy ensuring a clear, coherent, strategically aligned messaging approach and appealing content shared in a timely way via a range of channels.
• Use internal communications channels to ensure our people understand the role they have in achieving both short and long-term organisational goals.

About You:

• Degree qualified or equivalent experience in a similar role.
• 3+ years experience in a communications role.
• Sports industry and corporate and commercial communications experience.
• Experience working in a commercial environment and delivering for commercial partners
• Excellent levels of professionalism.
• Excellent organisational skills and attention to detail.
• Good knowledge of Australian football, and an interest in global football.
• Good judgement, with the ability to work in a fast-paced and agile environment.
• Exemplary relationship building and management skills.
• Demonstrable ability to influence and engage internal and external stakeholders.
• Experience tracking and reporting on OKRs.
• Energetic, flexible, collaborative and proactive.

Why work for us?

• Competitive salary
• Startup vibe, flexible working, open spaced offices
• Mobile phone usage allowance
• Job-related training in-house and allowance for external training applications/contributions
• Wine, Beer, Snacks, coffee and drinks.

Above all, we love football and, if you do too, you’ll love working with us. So if you’re excited about this opportunity, please ‘Apply now’.

• APL does not accept unsolicited CVs from recruiters or employment agencies. Please note only shortlisted applicants will be contacted. Thanks for your understanding.