51 Labs Looking for Marketing Associate at Atlanta Metropolitan Area Full Time

Marketing Associate

Full-time 

$50,000-$60,000, depending on experience

Only apply if you live in the Atlanta area

Company: 51 Labs

Workplace type: Hybrid (Mon in office, Tue-Fri WFH, typically)

Location: Alpharetta, GA

2-10 employees

Marketing & Advertising

Our Company:

51 Labs is a digital marketing firm focused on the finance community. We are the #1 provider of LinkedIn and video content to private equity.

Our Vision:

Mid-Term Vision: To be private equity’s one-stop shop for marketing, offering a full suite of services. E.g. website, videos, LinkedIn content, graphic design, email marketing, etc.

Long-Term Vision: To build a communications parent company, similar to VaynerX, with subsidiary companies like 51 Capital, 51 University, 51 Ventures, Tribe 51, Investors & Operators.

Clients:

private equity firms, lenders, investment banks, VC firms, hedge funds, and their portfolio companies

Services:

marketing strategy, branding, videography, LinkedIn content marketing, website, email marketing, and other digital marketing services

What you will do:

• This is a client-facing Associate Account Executive or Account Executive position
• A typical AAE/AE works on 3-5 projects. Some you are leading, and some you are supporting. On a typical day, you might be drafting a brand video script and planning that video shoot for one client in NYC. Then you might switch to another client in NC to draft a graphic and copywriting for a LinkedIn post. You might have 2 client meetings. Between meetings and execution, you might be updating Monday boards for project management, checking Slack for messages, and replying to client emails. Every day has a variety of clients you work on and marketing skills that you use.
• Plan & execute marketing plans for clients. E.g., large investment bank needs a marketing audit, a branding review, and then a marketing plan to roll out across divisions
• Plan & execute content marketing campaigns across channels such as LinkedIn, email, websites. E.g., draft and execute LinkedIn posts for a PE firm
• Assist with all aspects of video production. E.g., client discovery, scripting, shot list, equipment list, co-directing, transcript review, guiding editing team in post-production
• Project management. You will lead accounts and be the day-to-day contact with clients.
• Upgrade and manage client’s LinkedIn pages
• Assist clients in branding, messaging, researching on positioning
• Design websites for clients and their portfolio companies 

What you get:

• Market rate salary
• Rapid upward mobility. We do not follow a fixed schedule for discussions about a raise, bonus, and promotion. If your skills meet the requirements of the next level, you will be promoted quickly. Those who are more valuable will get more and get it faster 
• Broad responsibilities and exposure vs narrow tasks on a few projects
• Direct access to entrepreneurs and partners of firms with hundreds of millions of assets under management
• Minimum two weeks paid vacation
• 401k, Medical, dental, vision
• Nationwide travel for projects. E.g., shoot an annual meeting for VC firm in San Francisco and a PE firm in LA

Our Hiring Checklist:

IMPORTANT: 

• A professional athlete mentality. We want to be around a team that thinks and acts like professional athletes. If you prefer a “clock in and clock out” mentality at this early stage in your career, other teams might be a better fit. If you want to be a professional athlete in the sport of marketing, that is what you will get here. Our aim is to play at the highest level of our sport, and we want a team that is hungry to grow their skills quickly. It’s not about a specific amount of work hours. It’s about a mentality.
• An awesome attitude. Our team and clients want to interact with naturally positive, fun, energetic people who make their day better.
• A business mindset. We’re more than marketers; we train our team to become well-rounded business professionals with an entrepreneurial mindset.
• Education and background. A degree in Marketing or Public Relations is preferred but not required. Agency experience is preferred but not required. Finance industry experience is preferred but not required

Core Values:

• We are passionate business builders who are more than marketers
• We are candid
• We connect personally & professionally with clients and each other
• We are curious & continually experiment
• We are on time, on target
• We strive for excellence