Zillow Looking for Senior Manager, Web Marketing – B2C at Oregon Full Time

About the team The Web Marketing team plays a critical role in guiding our customers through the process of a real estate transaction through effective wayfinding, personalized web and native app experiences, and cultivating strong relationships between our customers and partners. It does so by creating tailored on-site experiences in support of Zillow-branded and affiliated transaction services. We work with a breadth of partners and tools to support business goals and deliver measurable outcomes. Our vision is to build a personalized customer experience via rapid experimentation and optimization, aligning with Zillow’s mission to help more people get home- with speed, certainty, and ease. This team delivers exceptional web programs that differentiate our brand and create a seamless customer experience. Through critical thinking, collaboration with cross-functional partners, and data-driven insights, web marketing continuously strives to improve performance and reach business objectives.

About the role

In this role, you will lead the strategy and execution of our B2C web marketing initiatives. You will be responsible for driving the vision and strategy for optimizing and personalizing web and app customer experiences via conversion rate optimization (CRO), Next-best action (NBA) strategy, user journey optimization, web & app ecosystem expansion and UX/UI design improvements. The ideal candidate is a strategic problem solver, possesses strong leadership skills, and has a deep understanding of web marketing methodologies. Additionally, we are looking for a gifted storyteller who is able to build a compelling narrative to communicate and gain support of their strategic vision with leadership. You can operate in an ambiguous, fast-growing environment with competing priorities. Successful candidates are able to work with partners across Product, Engineering, Design and Analytics to ensure strategic alingment and prioritization of work needed to unlock web marketing execution.

In this position you will:

• Develop and implement the strategic vision for the web team that will drive exponential YoY business growth and improve the customer experience
• Manage a team of web marketers to optimize landing pages, activate onsite merchandising, and expand the web marketing footprint into app surfaces for improved performance and customer engagement
• Collaborate with cross-functional teams, including product, engineering, design, and analytics, to ensure alignment and support for the web marketing roadmap
• Translate business needs into clear requirements for technical and execution teams, ensuring efficient implementation of solutions.
• Collaborate with the data science team to provide web analytics data, create insightful dashboards, and communicate performance insights and recommendations to the team and partners.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role.

In California, Colorado, Connecticut, Hawaii, Nevada, New York and Washington the standard base pay range for this role is $134,800.00 – $215,300.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Nevada, New York and Washington and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• 8+ years of experience in web and app marketing including proficiency in landing page optimization, content strategy, UX, SEO, and onsite merchandising
• Experience in not only building and implementing end-to-end web and app strategies, but also the ability to gain stakeholder alignment through compelling storytelling and data driven insights.
• Extensive experience in leading teams, with a proven track record of growing and developing individuals to achieve high-performance results.
• Expertise in A/B testing and multivariate testing, including roadmap definition, hypothesis building, test methodology, and result interpretation.
• Extensive experience leveraging marketing tools to create, optimize, and personalize web user experiences such as Optimizely, Contentsquare, and SimonData. Familiarity with WordPress, SEO best practices, HTML and CSS preferred
• Strong analytical skills; expert in interpreting digital funnel metrics to generate actionable insights. Proficient in web analytics, contextualizing data to understand customer behavior. Familiarity with analytics tools Google Analytics, Amplitude, Mode and Tableau preferred

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you’re in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits . These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at .

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.