1. Develop creative and engaging social media/Digital strategies
2. Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube, adapting content to suit different channels
3. Oversee, plan and deliver content across different platforms in collaboration with the social media agency as well as internal stakeholders
4. Create engaging multimedia content (and/or outsource this effectively) across multiple platforms 5. Develop, launch and manage new campaigns that promote Welspun as an employee centric brand
6. Form key relationships with influencers across the social media platforms
7. Undertake stakeholder research to identify engaging messaging
8. Manage and facilitate social media communities by responding to social media posts and developing discussions
9. Monitor, track, analyse and report on performance on social media platforms
10. Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media engagement
11. Analyse competitor activities
12. Recommend improvements to increase performance
13. Set targets to increase brand awareness and increase stakeholder engagement
14. Manage, motivate and coach Leadership Team on their social media presence
15. Manage a budget for social media activities
16. Educate other staff on the use of social media and promote its use within the Organization (in-house roles)
17. Encourage collaboration across teams and departments.
18. Strategy development & executing in a cost effective manner.
19. Develop, consolidate & manage customer centric external communications medium.
20. Branding
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