Virgin Looking for Director of Brand Development at New York, United States Full Time

Ready to foster red hot relationships across our trail blazing Virgin Group of companies? In this role you will create and embed the strategic brand direction in the Americas and Asia Pacific regions, increasing masterbrand relevance, driving commercial value and managing brand governance.

You’ll engage and influence across our broad brand spectrum and a range of our fantastic Virgin Company C-Suite Executive partners including CEOs, CMOs, COOs and CX Directors. Proactively monitoring, identifying, and executing multiple value creation opportunities, while aligning with our North Star (Customer, Purpose, Capital) and brand admiration ambition.

Our Virgin Family

Join the Virgin Group – a diverse collective driving change, enhancing customer experience, and having a blast. We’re daring, disrupting industries from finance to space, united as part of the Virgin Family.

Virgin Management, the heart of Virgin, nurtures the brand globally. Our diverse, 180-strong team in London and New York, supports every facet of the Virgin empire, including Virgin Unite, our entrepreneurial foundation, and Virgin Start-Up, empowering UK entrepreneurs. Working in synergy with various Virgin entities globally, our interests are as diverse as travel, health, music, media, finance, and space. Our unique work culture and purpose unite us.~

Our mission:

• To create a thriving world through entrepreneurial initiatives. Our work revolves around:
• Incubating courageous collectives
• Backing entrepreneurial solutions
• Convening purposeful communities
• Challenging unacceptable issues

Tell me more

• Oversight and maximisation of Brand Value Creation through working closely with all Virgin companies to optimise brand & marketing strategies and operational intitiatives that elevate customer experience.
• Striving for value creation through seeking opportunities for revenue generation, Virgin Red partnerships, identifying signature moments for brand fame, CX/DX performance enhancment, facilitating customer analysis and leadership of our key accounts.
• Providing brand leadership in creation and execution of business development opportunities, establishing robust brand diligence capabilities and assisting in pinpointing brand-aligned opportunities and vulnerabilities.
• Creating the strategic brand development plans for the regions which demonstrate a measurable pathway to grow and strengthen the masterbrand and Virgin companies.
• Ensuring Virgin Group assets and strategies are consistently embedded and effective within the regions.
• In conjunction with the commercial team, endeavouring to develop systems and tools available to track commercial performance and facilitate diagnostics and identification of opportunities.

What you’ll need

• Extensive experience in senior roles which have had strong exposure to brand management and commercial accountability. This might be from time working in an operating company, as a brand/comms/commercial/marketing/digital expert, strategist or consultant.
• It is an advantage to also have a strong understanding of Commercial, Digital Marketing, Product Development or App/Web development.
• Demonstrated strong commercial acumen, with a focus on growth, revenue optimisation and modern marketing performance management.
• Broad experience across brand development & management, being fluent in brand strategy, design and customer and employee experience.
• Ability to balance your brand expertise with a strong business mind-set.
• Proactive, motivated and a proven do’er.
• Demonstrated ability to develop relationships and influence c-suite executives.
• Well-versed in navigating multi-sector organisations with different ownership structures to deliver results.
• A deep understanding/appreciation of the Virgin brand and culture

The extra details

Role type: Permanent

Location: New York base & your home space (Travel to Miami twice per month)

Salary: $220,000- 240,000 plus bonus

Working hours: Full time – We embrace flexible working. Let us know what hours empower you to be at your best both professionally and personally, we’ll try to find a perfect match for you and us.

Benefits: Dive into a fast-paced, evolving workspace, where your hard work and dedication is rewarded. Fancy unlimited holidays? That’s the Virgin way. We champion inclusion, wellbeing, and purposeful points strategies. Further benefits include flexible working, health insurance, dental insurance, pension contributions and an employee rewards scheme.

Closing date: 30th October 2023

Ready to join a brand that dreams big and is visionary in our efforts to change business for good? We strive to make Virgin a family for everyone, by celebrating diversity and welcoming colleagues of all backgrounds and skills. We treat our people fairly and encourage everyone to be themselves. Your unique qualities are valuable to us.

To make your journey with us accessible and personal to you, we encourage you to let us know if you’d like a little extra help, or if you have any needs at any stage along your recruitment journey.

Excited to make each day rewarding? Don’t worry if you don’t match every detail of the job – we’d still love to learn more about you!