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ABOUT GLOBAL CREATIVE LAB
The Fast Retailing Global Creative Lab exists to make the Uniqlo brand relevant to the world
and popular culture through creativity. We touch, shape and influence every aspect of the Uniqlo
experience. Through innovative thinking and making, we endeavor to share the company’s
philosophy on apparel known as LifeWear.
THE BRAND STRATEGIST POSITION
Global Creative Lab NYC is seeking a Brand Strategist who will be responsible for the
translation of business objectives into marketing intelligence. They will help reimagine the way
Uniqlo connects with customers across the world. The position reports into the Global Director
of Brand Strategy.
We are looking for a voracious cultural appetite. This role involves balancing rigorous business
analysis with creativity. The Brand Strategist will be a student of human behavior, shaping
insights into compelling briefs. Candidates must embrace a fast-paced environment. They must
react quickly to new information and direction, and strategically pivot when necessary. The ideal
candidate will be fluent in the media landscape, emerging technologies, and culture. You will be
joining a dynamic brand. We are seeking individuals ready to contribute starting day one. This
role is ideal for storytellers and makers with an entrepreneurial mindset.
RESPONSIBILITIES
● Research and analyze the Uniqlo business and brand on a global scale.
● Research and analyze the apparel industry. Become a true student of the business.
● Translate cultural developments into actionable insights.
● Write briefs that inspire insightful outputs.
● Bring forward opportunistic ideas proactively to take advantage of new technologies,
culture and current events in real-time.
● Help create ‘intelligence’ reports on apparel, style, technology, social changes, youth
culture, and other subjects connected to the vision of the Uniqlo brand.
● Work cross-functionally with business, product, sport, design, creative, social, PR, and
brand management teams.
● Use analytic approaches to strengthen the business. Work to implement these
approaches and tools to arrive at evidence-based POV’s that result in strategic actions.
● Employ data to refine consumer journey, omnichannel, and media strategies
● Build integrated marketing plans optimized for reaching new audiences and
strengthening the bond with loyal ones.
● Partner with the creative team to achieve outputs that meet the highest standards, is
strategically strong, articulates the brand well, and is precise in all details.
DESIRED SKILLS
● Minimum 2 years at a creative advertising agency in brand strategy/account planning.
● Deep understanding of marketing strategy, experience design, design research, and
branding.
● Track record of being a credible voice in strategic conversations with a wide range of
partners and leaders across an organization/business
● Exceptional writing skills, visual story-telling skills, and presentation skills
● Ability to create polished presentation decks
● Fluent in social media
● Quantitative research skills (Excel, SQL, Tableau, and/or R)
● Qualitative research skills (focus groups, research interviews, ethnographies, etc)
● Passion for apparel along with a critical point of view on its impact on people’s lives
● Strong organizational, interpersonal, and project management skills
● Open to travel as necessary
● This role is in-office, at our NYC location
● (optional) Experience working in apparel
● (optional) Japanese speaking, reading, and writing skills
Samples of creative briefs and case study samples required.
Salary: $35- $50 per hour
To apply for this position: Apply directly through LinkedIn.
*The offered hourly rate or hourly range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position. As an Equal Opportunity Employer, UNIQLO USA LLC does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.
