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Love what you do, while working with one of the best digital teams in the industry! Tommy Hilfiger is one of the most innovative brands within the premium fashion industry. We combine the passion and drive of an entrepreneurial, start-up environment with our iconic American brand heritage.
The eCommerce Media Specialist will work directly with the eCommerce Media Senior Manager on strategy, planning, reporting, and will have primary ownership over execution and coordination of Tommy.com’s performance media campaigns. This role will work closely with the eCommerce Media Sr. Manager on performance and growth marketing channels from start to finish, including developing the campaign calendar, analyzing and reporting performance, and optimizing campaigns for delivery and KPIs.
The role requires high attention to detail and collaboration between many cross-functional teams, including (but not limited to): Digital Merchandising, Brand Marketing, Buying, Planning, Editorial, IT, and the Global and Regional Ecommerce leadership teams. The associate is expected to plan and execute with a focus on clear communication, campaign and business management with cross-functional partners, and mindful execution of larger business-driving strategy.
Responsibilities:
- Support the strategic planning and execution of Ecommerce Media performance and growth channels including Affiliate Marketing, Paid Social, SEM, SEO, Comparison Shopping, and emerging channels. Ensure streamlined and targeted program execution
- Manage day-to-day execution of promotional strategy, partnering with cross-functional team, stakeholders, and external media partners
- Update and build upon daily, weekly, monthly budget forecasts and reporting on ecommerce media channels and workflow, to communicate success or justify where support in needed
- Partner with Brand Marketing and Content Editors to ensure consistent, branded messaging and communication across all performance media
- Partner with Web Content team on consistent customer journey
- Own competitive marketing and industry analysis to identify new opportunities for business growth
- Ability to work with deep analytics tools to setup reporting, analyze and take action as necessary
- Identify opportunities and provide direction to teams on process improvement efficiencies and cross-functional working approach to ensure business goals and sale plan are met
Qualifications:
- Bachelor’s degree
- 3-5 years of digital media, ecommerce, or project management experience
- Exceptional written and verbal communication skill as well as interpersonal skill
- Strong sense of urgency, with ability to find solutions quickly and independently
- Experience with developing and executing 360 online campaigns, prestige experience preferred
- Experience directly managing multiple performance media agencies (Search, Affiliate, Retargeting), with proven ability to deliver ROI
- Strong strategic and analytical skills
- Proficient in Microsoft Office, web analytical tools (Adobe Analytics, Google Analytics), and managing ecommerce promotional platforms (Salesforce Commerce Cloud)
- Strong written and verbal communication skills
- This role will have ownership of executing Tommy.com campaign and behavioral performance media programs
- This role will partner with and support the eCommerce Media Senior Manager in planning, strategy, and post-campaign analysis
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Must be able to handle multiple projects with adherence to deadlines. Must be highly organized. Must be able to work independently as well as on group projects. Must be self-motivated and confident with some decision making. Must have the ability to manage up, down and across with positive results
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Ability to work successfully in a fast-paced, premium fashion environment. Desire to innovate quickly as part of a nimble, entrepreneurial team within an iconic, established American brand
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The Company will not sponsor applicants to this position for work visas or any other work permits
PVH Corp. or its subsidiary (“PVH”) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH