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The Lead is a conference and media company designed to helps large established brands and DTC brands succeed. The Lead Summit is the flagship conference bringing together the entire direct-to-consumer ecosystem, while The Foremost 50 Forum and The Direct 60 Forum conferences celebrate the changemakers at forward thinking brands.
We are currently hiring a Senior Director of Marketing to help bring our organization to the next level. Our team is made of self-motivated and confident problem solvers, initiative takers, team players and hustlers who deliver consistent results and support collective wins.
For this role, previous event marketing experience is a requirement and so too is a proven track record of success. This is an incredible opportunity for an individual ready to take a big step in their career and join a high momentum company with an incredible foundation and future.
The Senior Director of Marketing will report to the CEO, manage a team of 2-3 and will operate as a ‘player/coach.’
Role & Responsibility
Marketing strategy:
– Designing and ensuring the implementation of innovative and effective marketing strategies to support and reach our strategic and financial objectives
– Clearly communicating the marketing strategy and vision to the wider team
– Along with the CEO, setting specific marketing goals and KPIs to deliver business targets
– Collaborating with other teams to optimize campaign success
– Continually reviewing and analyzing changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
Audience acquisition:
– Setting a top-level strategy for growing our subscriber list & social media footprint
– Hitting audience growth targets
– Managing affiliate partnerships
– Developing meaningful brand awareness
– Managing digital ad spend
Audience sales:
– Ensuring the Marketing Team hits all audience registrations targets
– Drive registration revenue
Sponsor lead acquisition:
– Working alongside the Sales Team to develop effective campaigns to drive high quality in-bound leads
– Drive MQLs to sales
– Support sponsorship sales function in reaching their objectives and key results
Design & brand:
– Creating and maintaining a companywide brand and PR strategy
– Working with The Lead’s PR Agency
– Ensuring consistency and quality of branding, messaging and tone of voice across all marketing channels
– Overseeing creative aspects of the brand
– Overseeing for email and social media copy writing
– Overseeing The Lead’s website presentation
Data reporting & analysis:
– Providing the Senior Leadership Team with data-driven recommendations to improve our work
– Tracking marketing metrics and trends, including conversion rates and web analytics, and making recommendations
– Conducting ongoing analysis of marketing activity to maximize ROI and supporting the Marketing Manager in adjusting campaigns as necessary
– Collaborating on the maintenance and developing our CRM
– Drive data insights for improved decision making and performance
– Implement effective segmentation strategy for hyper-targeting
Financial Management:
– Assuming overall accountability for marketing budget planning and management
Leadership and people management:
– Line management of the Marketing Manager
– Bring continuity to all related departments: Content, Audience Development and Marketing
– Working closely with the Audience Development leadership
– Managing key timelines and campaigns
– Providing support, coaching and training to the Marketing Manager and Creative Manager to ensure individual, team and company targets are met, and KPIs are attained
– Fostering a positive, motivational and results-driven environment
– Working with the Senior Leadership Team to identify new business and revenue opportunities
– Own the marketing strategy message to other key stakeholders
Experience & Requirements
A self-starter with leadership qualities gained working and managing teams and/or strategy. You will be able to lead, inspire and deliver in a matrix environment. You’ll have:
– Bachelor’s degree or more advanced degree from a reputable university/institution
– 7+ years of experience in a B2B or B2C marketing role. Specific experience in conferences and events is a must
– Demonstrated cross-functional teamwork and project management experience;
– Distinctive problem solving and analytical mindset, with experience analyzing qualitative and quantitative data to guide strategy
– Excellent written and verbal communication, along with strong interpersonal skills;
– Experience managing end-to-end marketing from analysis, positioning and planning through execution of successful integrated programs
– Ability to think strategically and execute methodically
– Able to manage and meet deadlines in a non-rushed manor with foresight and planning
– Sales focused mindset, ability to perform under pressure and hit sales targets
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