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Job Description We are currently hiring a Social Media Specialist, Truly in Boston, MA.
- A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams’ weekly schedule.
Social Media Specialist will be responsible for the day-to-day engagement with Truly drinkers across all social media channels, connecting directly with drinkers to grow our channels and communities through organic content planning, publishing, and engagement.
What You’ll Brew:
- Maintain our day-to-day organic social media content calendar, overseeing both long-term planning and real-time social media content opportunities
- Partner with writers, creative designers, and social team to concept and develop timely, shareable graphics (infographics, photos, illustrations, memes), animations and videos based on insights from our community of fans, overseeing organic content development
- Act as the voice of the brand on the front lines with drinkers by responding to inbound tweets, DMs, Instagram comments, and more in real-time
- Drive consistency of our brand voice and personality on social media by delivering quick-witted, creative, and on-brand replies (text, GIF, emoji, and more) to drinkers
- Curate user generated content and support broader Social Media team with influencer strategy and execution
- Develop new and innovative ways to foster conversation and engage with our brand’s communities, and work cross-functionally to design campaigns inclusive of 1:1 drinker engagement
- Collaborate with the Social Media team on reporting across social media touchpoints
- Leverage social listening to help develop content themes/topics and execute a plan to develop the assets that support marketing objectives
- Work with Consumer Relations team to ensure consistent customer-facing communications across channels, drafting social media-friendly messaging for initiatives like new product launches, programs, and FAQs
- Capture consumer insights and create weekly and monthly reports on social media community management efforts, trends and opportunities
- Capitalize on live events and real-time opportunities relevant to our communities
- Create toolkits for Boston Beer’s salesforce to leverage selling in new Truly products
What Ingredients You’ll Bring:
Minimum Qualifications:
- Bachelor’s Degree
- 2+ years of experience working in social media, communications or marketing team with a desire for building a brand’s online presence
- Experience with social listening, engagement, analytics and publishing tools (e.g. Emplifi, Sprout, Netbase)
- Exceptional writing skills
- Ability to easily move between analytics and content creation
- Detail-oriented, accustomed to working in a fast-paced, responsive space
Preferred Qualifications:
- Experience in the alcohol beverage space OR CPG
Level: 7
Some Perks:
Our people are our most important “ingredient.” We hire the best talent; and we reward, develop, and retain them too.
In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:
- Tuition reimbursement
- Fertility/adoption support
- Free financial coaching
- Health & wellness program and discounts
- Professional development & training
- Free beer!
- Talk to your recruiter about eligibility
Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact [email protected] for assistance.
