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Job Description
TEXAS CIVIL RIGHTS PROJECT seeks a
Digital Communications Manager
located in Texas
About The Role
TCRP understands the importance of being online. Over the past few years, TCRP has developed a significant digital audience that we are increasingly able to mobilize to take action on our goals – through petitions, event attendance, grassroots contributions, earned media, and more. The Digital Manager will be responsible for ensuring that we are engaging and growing this audience through our various digital channels while also keeping a consistent voice and tone that is aligned with our messaging and values.
As part of this work, the Digital Manager will:
- Manage our digital content calendar across Instagram, Facebook, Twitter, LinkedIn, Tiktok, Email, and Blog.
- Create concise, eye-catching, and innovative digital content for our social media platforms, emails, and blog, TCRP Mag, leaning into graphics, video, trends, and other creative opportunities to elevate our messaging.
- Leverage the President’s social media presence to elevate the brand and work of TCRP by managing all the Executive’s platforms
- Generate opportunities to identify and engage supporters for our campaigns and drive measurable online actions through petitions, tweetstorms, letter-writing campaigns, etc.
- Collaborate with staff to develop content based on our cases and campaigns that advances our legal and policy goals and distills complex legal and policy into accessible formats for varying audiences: from migrants at the border to our regular financial supporters.
- Research and stay up-to-date with the latest news related to TCRP’s different legal programs and specific campaigns in order to identify opportunities and rapid response moments for TCRP to comment on breaking news.
- Review and edit draft content, written, graphic, and video, of other TCRP staff for our digital channels.
- Understand and apply data analytics related to our email list, social channels, and website to improve the effectiveness of our digital strategy.
- Use digital advertising to segment and target our audience as well as identify new followers to join our audience.
To succeed in this role, the ideal candidate should have the following characteristics:
- Commitment to addressing race, class, gender, and other equity issues as part of your work as well as the impact these structural issues have on our collective work environment.
- Be very online. You have a deep understanding of how different social media platforms work, their typical audiences, and the tone best suited for each. You understand what makes for compelling content that moves people to action. Experience with social media management systems (i.e. Sprout Social) and SEO a plus.
- Excellent strategic thinker. Able to set goals and execute strategies and tactics to achieve them, including incorporating metrics and data analytics. You can adjust strategies and approaches when your first (or eighth) attempt isn’t getting you the results you need.
- Sharp writing skills. The role will require you to draft content for all of our digital channels, ranging from Instagram captions to 500-word blog posts, distilling complex ideas into digestible content for digital audiences.
- Experience with graphics and video editing. Nothing fancy here – we won’t expect you to be creating tv-quality ads or detailed infographics – but you should be able to create graphics in Canva and create videos for use on our social platforms.
- Thrives in a collaborative environment. The digital coordinator will have to work with various departments, with partner organizations, and with the Director of Communications in order to stay abreast of our various programs and aligned with our overall messaging strategy.
Compensation
The salary range for this position is $70,092–$75,438, based on our Collective Bargaining Unit Salary Scales, and set based on experience.
In addition, TCRP offers excellent benefits, professional development opportunities and a deep
commitment to a meaningful work-life balance. We envision and work towards an organization that reflects the communities we serve and a culture of radical inclusion, continuous growth, and openness. TCRP benefits include: employer-paid health insurance, four weeks paid vacation, eight weeks paid family leave (with avenues to extend leave to 14 weeks in total), a $500 professional development budget annually, and extensive holidays, including a two week winter break.
This position is a part of the collective bargaining unit of the National Organization of Legal Service Workers and UAW Local 230 union, with the option to become a voting member.
How To Apply
The deadline to submit your application is June 29, 2023. Resumes will not be reviewed until after the closing date, and our goal is to notify applicants who are selected for first round interviews by July 7. The target start date for this position is August 1, 2023.
INCLUSION & NON-DISCRIMINATION
TCRP values a diverse workforce and an inclusive culture — women, Black, Indigenous and other people of color, individuals with disabilities, veterans, and people from other underrepresented communities are strongly encouraged to apply for this position. We do not discriminate on the basis of race, ethnicity, national origin, age, creed, religion, physical ability, gender, gender identity or expression, pregnancy, sexual orientation, previous incarceration, languages spoken, socioeconomic status, veteran status, union membership or activism, or any other characteristic protected by local, state or federal law.
Note: Research shows that while men apply for positions when they meet an average of 60% of the requirements, women, Black people, people of color and other historically underrepresented groups only apply when they check every box. If you feel like this is the position for you even though you don’t check every box please apply, you could be exactly what we’re looking for!
Company Description
The Texas Civil Rights Project (TCRP) is a community lawyering organization that boldly serves the movement for equality and justice in Texas, working in and out of the courts. Ultimately, TCRP envisions a Texas in which all communities can thrive with dignity and justice, and without fear. We know that, to best serve the social justice movement in Texas, we must change hearts and minds along with formal changes to law and policy, and TCRP’s digital footprint is a major part of that effort.
To help sustain our engagement and grow our impact online, TCRP is seeking a Digital Manager. The Digital Manager will be responsible for executing TCRP’s digital strategy in order to advance our campaigns and projects across our three legal and advocacy programs – Beyond Borders (BB), Criminal Injustice (CI), and Voting Rights (VR). This position will directly report to the Director of Communications and has a target start date of August 1, 2023.
TCRP operates under a hybrid work policy, which allows for full remote work from anywhere in Texas, with required in person attendance for specified work activities. The in-person activities are typically based out of any of TCRP’s offices: Alamo (in the Rio Grande Valley), Austin, or Houston. Exceptions to required in person activities can be made based on a case-by-case basis.
The Texas Civil Rights Project (TCRP) is a community lawyering organization that boldly serves the movement for equality and justice in Texas, working in and out of the courts. Ultimately, TCRP envisions a Texas in which all communities can thrive with dignity and justice, and without fear. We know that, to best serve the social justice movement in Texas, we must change hearts and minds along with formal changes to law and policy, and TCRP’s digital footprint is a major part of that effort. To help sustain our engagement and grow our impact online, TCRP is seeking a Digital Manager. The Digital Manager will be responsible for executing TCRP’s digital strategy in order to advance our campaigns and projects across our three legal and advocacy programs – Beyond Borders (BB), Criminal Injustice (CI), and Voting Rights (VR). This position will directly report to the Director of Communications and has a target start date of August 1, 2023. TCRP operates under a hybrid work policy, which allows for full remote work from anywhere in Texas, with required in person attendance for specified work activities. The in-person activities are typically based out of any of TCRP’s offices: Alamo (in the Rio Grande Valley), Austin, or Houston. Exceptions to required in person activities can be made based on a case-by-case basis.
