SweetRush Inc. Looking for Internet Marketing Analyst at United States Full Time

Digital Marketing Analyst SME – Freelance

📍Location: This is a remote position. Eastern and Central time zones are preferred.

SweetRush is looking for a talented Freelance Digital Marketing Analyst to join our team.

Who We Are

SweetRush is a consulting, design, and staffing firm specializing in HR-related services that help foster life-centered businesses and organizations. Our work includes designing unique learning experiences using agency-level graphics and leading-edge technology; creating high-performing cultures, leaders, and teams; and helping our clients grow their learning teams with qualified professionals.

SweetRush’s Marketing team is a multifaceted group, and so is our design team. As we grow, we find new challenges on every corner; this is why we are looking for a great designer who happens to be a UI expert and wants to complement our set of capabilities. We need a true team player who has incredible aesthetic capabilities, is wildly creative, and remains aware of the user’s online needs.

And we’re committed to hiring talent that’s as creative, innovative, and caring as everyone on our team. This is where you come in…

About the Role

• This opportunity is a Freelance Consulting / SME role for 13 hours during the first discovery phase. With the possibility to add more hours for additional phases.
• The hourly rate is negotiable.
• Duration: March through May.

Responsibilities

Customer Understanding, Segmentation, & Digital Marketing Channels

• Customer Behavior & Audience Segmentation / Targeting, including the Customer Acquisition Funnel
• E-Commerce Model & Solutions (B2B, B2C, C2B, C2C)
• Digital Marketing Channels (online, video, email, and social media) & Content Marketing Strategies
• The Digital Marketing Ecosystem (i.e. how channels integrate into a multi-channel system)
• Search Engine Marketing (SEM), including Tactics & Tools (e.g. increasing the visibility of a website in SERPs by using tools like Google Ads)
• Search Engine Optimization (SEO), including Tactics & Tools (e.g. improving the quality and quantity of website traffic to a website or a web page from search engines, targeting unpaid traffic rather than direct traffic or paid traffic)

Measurement, Analysis & Reporting

• Digital Marketing Analytics Tools & Methods (e.g. SQL and basic understanding of Python)
• Web Analytics & Tools (Google Analytics)
• Social Media Platforms, Analytics (Facebook, Instagram, LinkedIn, Twitter, etc) & Monitoring Tools (Hootsuite, Brandwatch)
• Key Performance Indicators (KPIs) & ROI Measurement
• A/B Testing & Campaign Performance Reporting
• Data Visualization & Tools (Tableau, Power BI)
• Paid Marketing Channels & Tools (Google Ads, LinkedIn Ads, Facebook Ads – data aspects)

Predictive Analytics, Market Strategy & Optimizing ROI

• Data-driven Market Strategies
• Predictive Analytics & Statistical Algorithms (i.e. how to create a predictive model)
• Assessing & Optimizing ROI
• Campaign Performance Improvement (e.g. identifying opportunities to increase campaign performance; Multi-touch Attribution Techniques)
• The Future of Digital Marketing & Analytics
• New Video & Mobile Marketing Trends
• Artificial Intelligence (AI), Natural Language Processing (NLP) & Ethics
• Marketing Automation & Scaling Strategies (e.g. AI-powered marketing automation)

Required Skills

• Bachelors degree in Bussiness Administration, Marketing or related fields
• Ability to work in a fast-paced virtual environment
• Detail-oriented with strong organizational skills
• Strong written and verbal communication skills
• Ability to manage multiple responsibilities
• Positive attitude; always willing to learn
• Strong analytical/technical skills
• Comfortable with data management/data manipulation
• Proficient in MS Office (Excel, Word, and PowerPoint)

SweetRush Is an Equal Opportunity Employer

We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, or belief; national, social, or ethnic origin; sex (including pregnancy); age; physical, mental, or sensory disability; HIV status; sexual orientation, gender identity, and/or expression; marital, civil union, or domestic partnership status; past or present military service; family medical history or genetic information; family or parental status; or any other status protected by the laws or regulations in the locations where we operate. SweetRush will not tolerate discrimination or harassment based on any of these characteristics. We encourage applicants of all ages.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Call to Action: Submit Your Resume!

Team chemistry is everything to us, so our ultimate goal is to find the right fit. If the above describes your interests and experience, and you believe this will be a dream job, please submit your resume. We are excited to hear from you!

Please note: We’re all about remote work and have collaborators based all around the world; however, SweetRush is a US-based company, and English is our primary language. If you’d like to be considered for this opportunity, please submit your resume in English.