Suzie Walker Executive Search Looking for Marketing Director at Wiltshire, England, United Kingdom Full Time

We are seeking a Marketing Director who would thrive in a growth culture – low ego, adaptable, proactive and forward thinking. The role of the Marketing Director is to develop and implement a full-funnel marketing strategy and roadmap for the next 3-5 years, to support growth in new and existing markets. The goal is to embed a truly omnichannel approach, capitalising on both short-term tactical opportunities, as well as long term strategic opportunities.​

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There will be a key focus on social media and digital marketing, to create brand awareness, maximise LTV and revenue and a proven track record in developing and delivering successful social media and digital marketing strategies and effective content, either in-house or agency, is essential.

The Marketing Director will be responsible for devising the go-to market strategy and end-to-end campaign management. Experience of product marketing and using social media and digital marketing, and experience of these as key channels for acquisition, retention and building brand awareness will be required.

Key Responsibilities:​

Overview​

Develop and implement the annual marketing strategy, with a key focus on social media and digital marketing, to create brand awareness, maximise LTV and revenue, whilst supporting the expansion within new and existing markets.

• Extensive social media and digital marketing experience and a proven track record in developing and delivering successful social media and digital marketing strategies and effective content either in-house or agency
• Lead the social media and digital strategy and approach for both paid and non-paid marketing via social channels to deliver on brand and commercial objectives
• Create and deliver social and digital marketing campaigns that maximise customer engagement, LTV and build brand awareness to grow market share and drive sales, increasing purchase frequency and value​, meticulously track campaign performance metrics​
• Build a commercial marketing and promotional calendar that supports the trading objectives of the business,
• ​Cross-functional, multichannel marketing experience is preferable; with experience in consumer products, consumer services or retail – driving a truly omnichannel approach, putting the customer at the heart of marketing and working towards a Single Customer View​
• Experience in creating marketing plans across the entire funnel, to drive brand awareness, acquisition and retention​, with ability to flex between strategic and tactical, from developing the annual marketing strategy to seizing tactical opportunities

• Ensure marketing spend is best placed and optimised across the channel mix, to deliver maximum ROI
• Identify new opportunities, both at a domestic and international level, whether that be channels, categories, territories or partnerships​

• Develop a high performing team, that champion the importance and efficacy of data-led marketing, with a sound understanding of the metrics and best practice when it comes to creating campaigns​
• Create a fully integrated, cohesive customer journey, taking a cross-channel approach to make sure all touchpoints are optimised
• Develop in-house insight capability, driving a data-first approach to decision-making and campaigns, leveraging data and insight to improve personalisation and increase visit frequency​, ensuring insights are shared cross functionally

Skills & Experience Required:

• A hand on, low ego leader who thrives working in a fast paced, entrepreneurial environment, who is adaptable and will embrace change
• A “fail fast, learn fast” mentality and the ability to be proactive and forward thinking, whilst maximising ROI
• A highly analytical, commercial mindset and focus on results/figures is vital​
• Strong stakeholder management and leadership skills, with the ability to work collaboratively and challenge constructively, taking ownership and accountability

• ​Cross-functional, multichannel marketing experience is preferable; with experience in consumer products, consumer services or retail
• Experience creating marketing plans across the entire funnel, to drive brand awareness, acquisition and retention​, with ability to flex between strategic and tactical, from developing the annual marketing strategy to seizing tactical opportunities
• Extensive social media marketing experience and a proven track record in developing and delivering successful social media and digital marketing strategies and effective content either in-house or agency

Please submit your CV via LinkedIn. Candidates who have applied via LinkedIn will be reviewed as a priority. Due to the confidentiality of the role, no additional information can be given at this stage.

If you choose to apply to this role, we thank you for your time and consideration. We endeavour to respond to all relevant candidates, however, please note that only applicants meeting the specific criteria outlined above will be contacted as part of the shortlisting process. We conduct a thorough screening of applications and aim to reach out to suitable candidates within 5 working days of an application being received.

Suzie Walker Executive Search is a firm of specialist headhunters with an expert team recruiting senior interim and permanent senior leaders for marketing, digital and technology roles in FTSE 350 and private equity-backed companies.

www.suziewalkerexecutivesearch.co.uk