Suzie Walker Executive Search Looking for Interim Head of Marketing at Birmingham, England, United Kingdom Full Time

Interim Head of Marketing – Retail – FTC to end of March 2024

Hybrid working. Base salary circa £95,000 on company payroll.

*Please note this role requires a minimum of 2 days a week in the Midlands office*

Interim Head of Marketing – Retail – FTC to end of March 2024

Our retail client is looking for an experienced and highly commercial Head of Marketing to join on a fixed term contract whilst we recruit for the permanent role. The role assumes responsibility for defining and executing the entire retail marketing strategy and you will work closely with other department leads to provide innovative & effective marketing plans across all aspects of the retail business.

For this interim Head of Marketing role, we are looking for candidates who are commercial and trading focused with tactical marketing rigour. Please be prepared to give clear examples (with results) of trading marketing experience.

This role reports to the Group Marketing Director and directly manages a team of 7 and leading 15+.

Interim Head of Marketing – FTC

Key Responsibilities:

• Lead the continued transformation within marketing, helping to create a step change in driving relevance and awareness of the brand as well as building relationships and trust with customers
• Work with category trading and customer teams to develop objectives and product ranges to help shape and own the overall marketing plan
• Analyse category and industry insight with the Customer Insight team to make recommendations and ensure marketing communications are aligned with customer needs
• Work alongside trading and customer proposition teams to deliver short and long term marketing activity to support both trading and long term initiatives
• Retail leadership across the full marketing mix including communications, social, PR, digital marketing, content, media planning, in-store marketing and brand partnerships
• Accountable for briefing all marketing activation plans ensuring timely and efficient briefing for all marketing channels and the engagement of the plan with category trading and customers solutions teams
• Lead marketing with expertise to drive an omnichannel and services best in class optimisation and experience
• Build strong and trusted cross-functional relationships with category, ops, marketing, digital, finance, IT and customer teams to deliver aligned marketing plans
• Own 3rd party relationships ensuring they meet the overall business requirements. Build a strong agency roster to support overall marketing & commercial performance
• Analyse category and industry insight with the Customer Insight team to make recommendations and ensure marketing communications are aligned with customer needs
• Produce and communicate engaging marketing plans alongside key stakeholders
• Develop and nurture a high performing team

Interim Head of Marketing – Retail – FTC

Skills/Experience:

• At least 5 years’ experience in a similar role in a retail business – this is an essential requirement
• Trading focused (essentially a trader at heart) with tactical marketing rigour
• Proven leadership experience in a similar role with experience of building and managing campaigns
• Obsessive attention to detail and takes responsibility for the accuracy of their work
• Confident individual with excellent creative, communication, and copywriting skills
• Excellent project management skills and used to managing multiple teams
• Excellent organisational skills with ability to operate on a wide range of topics and projects at one time
• Enjoys working at pace in a fast moving and constantly changing environment
• Passion for customer and constantly curious, obsessed with delivering the right message at the right time and with the right content
• Productive team leader, collaborating effectively with all teams and at all levels of the organisation, who can influence across the group

Please submit your CV via LinkedIn. Candidates who have applied via LinkedIn will be reviewed as a priority. Due to the confidentiality of the role, no additional information can be given at this stage.

If you choose to apply to this role, we thank you for your time and consideration. We endeavour to respond to all relevant candidates, however, please note that only applicants meeting the specific criteria outlined above will be contacted as part of the shortlisting process. We conduct a thorough screening of applications and aim to reach out to suitable candidates within 5 working days of an application being received.

Suzie Walker Executive Search is a firm of specialist headhunters with an expert team recruiting senior interim and permanent senior leaders for marketing and digital roles in consumer facing (B2C) & B2B FTSE 350 and private equity-backed companies.

Suzie Walker Executive Search is committed to workforce diversity, creating equity across all our practices and processes and promoting a culture of inclusion. We strive to create an inclusive environment and respect the diversity of our clients, candidates and employees. We are open to all talent and ensure all candidates receive equal consideration for employment

www.suziewalkerexecutivesearch.co.uk