Responsibilities & Duties
• Digital media buying using Facebook Ad Manager
• Manage performance metrics, budget tracking, and reporting across digital marketing channels
• Own all steps of the ad operations process, upload, launch, optimize, revamp, refresh, rinse and repeat.
• Follow the campaign through its life cycle and complete audits and on and off-site fixes in order to keep the campaign performing at or above goals. Creative creation, split testing, mvt, and optimization.
• Measure ranking reports and analytics data to make strategic recommendations to improve our rankings
• Monitor ad and landing page performance via Analytics, Proprietary Dashboards, and Tracking Systems
• Proactively optimize purchased media through A/B testing, landing page optimization, and targeting.
• Provide recommendations to the distribution team on media buying strategies and market place opportunities.
• Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business’ various types of content.
• Work with front-end developers to make sure landing pages are optimized for campaign performance and function as intended.
• Complete other duties, tasks, and activities as they arise.
Job Type
• Full-time / In-House (No Remote)
Requirements
• 2+ years of Paid Facebook Advertising experience (Blueprint certification preferred)
• Managing over $10,000 in daily spend at minimum.
• Experience analyzing conversion rates, acceptance rates, failure rates, bounce rates, and other common KPI’s
• Experience with Multi-Variate Testing and A/B Testing
• Proficient with Excel (Pivot tables, Data Visualization, etc.)
• Excellent interpretive skills, allowing the candidate to understand and make recommendations to improve our business
• Creative: Ability to generate new out of the box ideas.
• Must have strong interpersonal skills and the ability to establish, develop, and maintain business relationships.
• Analytical: Ability to analyze key metrics to optimize campaigns and reduce cost and align CPA goals
• Adaptable: Capable of adjusting to changing priorities, sometimes daily.
• Resourceful: Great at solving unstructured problems with little to no supervision in a fast-paced, high stakes environment.
• Team Player: Demonstrates a strong ability to contribute to the business along with business unit team members and managers; establish collaborative relationships with peers.
• Must be able to take direction from management and execute accordingly
• Comfortable with a fast-paced, multifaceted environment and occasional long hours
Will be working in the NYC office not remote
Send resume in word format and please include your salary
job description Day in the Life: As a Data Engineer, the individual will have the opportunity to be at the...
Apply For This JobJob details Job Type Full-time Indeed’s salary guide Not provided by employer $91.8K – $116K a year is Indeed’s estimated...
Apply For This JobOverview Founded in 1818 as a gentleman’s furnishings and haberdashery shop, Brooks Brothers is America’s oldest clothier. For more than...
Apply For This JobINTRODUCTION At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries...
Apply For This JobGina Group is looking for a Technical Designer with added Design Skills to join our Intimate Apparel and Sleepwear Team...
Apply For This JobQ4 Designs.LLC is looking for an experienced Production Associate/Coordinator for outerwear. OVERVIEW: For the Production associate, we are looking for someone...
Apply For This Job