Stateside Urbancraft Vodka Looking for Social Media Manager at Philadelphia, PA Full Time

We are seeking a talented and creative Social Media Manager to manage our organization’s online presence across various social media platforms for Surfside Canned Cocktails, Stateside Vodka Sodas & Stateside Vodka. As the Social Media Manager, you will be responsible for creating, curating and publishing engaging content, fostering a vibrant community and implementing social media strategies to increase brand awareness and consumer engagement. You will work closely with the marketing team to ensure consistent brand messaging and leverage social media channels to support our overall marketing goals.

Responsibilities

• Content Creation: Lead, Collaborate and Develop high-quality, compelling and visually appealing content, including images, videos, graphics and written posts, that align with our brand identity and marketing objectives. Work closely with photographers and videographers, leading photo shoots, briefs, brand look & feel. Photography, videography or graphic design capabilities a plus (not a must).
• Social Media Management: Manage and grow our social media accounts, including Facebook, Instagram, TikTok, LinkedIn, other relevant platforms with a competency for developing brand voice.
• Community Engagement: Foster and nurture a strong online community by responding to comments, messages, and mentions in a timely and positive manner, building relationships with followers, and addressing customer inquiries or concerns.
• Social Media Strategy: Collaborate with the marketing team to develop and execute social media strategies, campaigns, promotions that align with broader marketing objectives.
• Analytics and Reporting: Create and monitor social media goals, metrics and analytics to measure the success of campaigns, track KPIs, and generate regular reports to provide insights and recommendations for improvement.
• Trend Analysis: Stay updated with the latest social media trends, platform updates, and best practices to implement innovative and effective social media tactics.
• Influencer Outreach: Identify and collaborate with relevant influencers and industry partners to amplify brand messaging and reach new audiences.
• Social Media Advertising: Assist in creating and optimizing social media ad campaigns to support marketing initiatives and increase brand visibility.
• Brand Advocacy: Champion our brand’s voice and personality on social media, ensuring consistency and authenticity in all communications.

Qualifications And Skills

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager in a similar role +2 years of experience.
• Proficiency in using social media platforms, analytics tools, and scheduling software.
• Strong skill sets with organization, copywriting, visual storytelling and content creation tools.
• Experience leading photoshoots and content briefs with photographers and videographers.
• Strong understanding of social media metrics and analytics to measure performance.
• Experience with social media advertising, paid promotion funnel campaigns.
• Experience recruiting, managing and nurturing influencers.
• Collaborate and amplify brand partnerships on social media channels (giveaways, contests, etc)
• Creative mindset with the ability to generate engaging content ideas.
• Excellent communication skills and a strong grasp of grammar and spelling.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Knowledge of industry trends and best practices in social media marketing.
• Strong organizational and time-management skills, with the ability to meet deadlines.
• Passion for social media and staying up-to-date with emerging trends.
• Attending large Brand Events and some travel will be part of the role.
• This role is a full-time role based out of our Headquarters office in Philadelphia.

Compensation

• Base Salary : $90,000 – Paid Bi-weekly
• Benefits : Stateside offers benefits that include Health Insurance, Life Insurance, Dental, and Vision. 401k, Health FSA and Dependent FSA available
• Bonus : Bonus potential of 20%, paid annually in January & dependent on job performance

Join our dynamic team and play a pivotal role in shaping our online presence and brand engagement. If you have a passion for social media, a creative flair, and a knack for building online communities, we would love to hear from you.

Stateside Urbancraft Vodka is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law