Solomon Page Fashion & Beauty Looking for SENIOR MANAGER OF SOCIAL ENGAGEMENT – Marketing at New York, New York Full Time

Our client is seeking a Senior Manager of Social Engagement – Marketing.

Responsibilities: 

• Drive fresh social strategy forward by creating actionable plans and timelines by platform

• Create social media copy guidelines that align with the new brand positioning and overarching social strategy

• Lead the creation of social media campaign concepts for Brand President’s review

• Stay current on latest trends and industry news, sharing applicable stories and key takeaways with IMC team for consideration

• Seek out new innovations, conferences, vendors, and like-minded brands that will help actualize the goals 

• Establish a system of folders to house all important decks and collaborative documents

• Maintain Social Team budget tracker, tracking team spends on shoots, creators, etc. against budget for the year

• Keep Social Team organized and on track for all current and upcoming projects

• Maintain agenda of important topics for weekly social meetings

• Lead Social Team meetings, providing priorities, objectives, and goals for the week

• Seek out project management tools, apps and systems that could help with efficiencies

• Support each member of the Social Team’s development through one-on-one meetings, collaboration on individual projects, and goal setting

• Collaborate with the Influencer Team by providing ideas and ways to use always-on influencers to support larger business goals on social media

• Put together briefs for influencers outlining social media requests, hashtags, and other rules for engagement

• Develop quarterly and monthly strategic calendar briefs for Brand President and Creative Team including monthly themes, priority products, timely moments, social media holidays, etc.

• Provide strategic guidance and support for monthly social media calendars

• Act as liaison for Social Media Copywriter and add supplementary calendar information as needed – UGC, CTAs, Image Story, Hashtags, etc.

• Work alongside Content Manager to complete monthly calendars, providing recommended topics and assets, and acting as a sounding board and first reviewer

• Explore opportunities to synch the social media calendar with website editorial and PDPs

• Take part in annual and quarterly planning meetings alongside Paid Media, PR, Content, and Global & US Marketing to align on tentpole moments and overarching goals for the brand

• Work with Paid Media Team to understand upcoming paid campaigns and create organic support plans to ladder up to larger brand objectives

• Meet regularly with Content Team to learn when NPD assets are being shot and will be available for social media usage

• Assist in the creation of a streamlined approach to NPD launches by tier

• Maintain NPD launch trackers and overarching planning calendars to keep all upcoming launch information in one place for IMC team

• Act as point person for marketing teams regarding social media requests and strategy for upcoming launches

• Provide social media launch strategy within all IMC 360 Go-To Market slides in collaboration with PR Team

• Support the creation of a recurring photoshoot process that will amass additional assets while remaining on budget

• Assist in pushing forward a 3-month content planning process to connect 360 planning to content execution and ensure timely delivery of assets

• Build brief with content requests for the creative team for monthly social media photo shoots based on seasonal moments, NPD and core focuses, and social media trending topics

• Regularly compile competitive research on top performing beauty content to consider as swipe for upcoming social media shoots

Qualifications:

• Bachelor’s degree preferably in a concentration in marketing, writing, and/social media

• Experience working with NPD

• Excellent writing skills

• Fluent in all Social Media mediums

• Beauty or Fashion experience preferred either in-house or with an agency