Solomon Page Fashion & Beauty Looking for FREELANCE PRODUCT MARKETING MANAGER BEAUTY at New York, New York Full Time

We are looking for a Freelance Product Marketing Manager Beauty for a top beauty company in New York, NY! This individual will be responsible for creation of all Brand Presentations for Sales and Retailer meeting including video/presentation assets, as well as regional and strategy meetings.

Responsibilities:

• Primarily responsible for driving to conceptualize and execute a full 360 marketing program for products and work with Consumer Marketing, VM, Events and Trade Marketers to develop tailored campaigns.
• Owns the marketing calendar and category management by assessing competitive landscape, liaising with Global and planning the execution of key consumer engagement initiatives
• Contribute to the identification of new product concepts based on market trends, competitive activity, brand white space and specific retailer opportunities

Launch/Category Management:

Calendar:

• Owns seasonal marketing calendar, including product, big bet activation, visual merchandising overview and promotion.
• Host meetings with Account & Sales Planning to manage launches and SKU assortment (e.g. discos and phase outs)
• Able to conceptualize and execute a full 360 marketing program for products and work with Global and Trade Marketers to develop tailored campaigns and marketing events;

Product Management:

• Ability to identify new trends and feed those back to Global to influence product development (own the NPL meeting).
• Ensure all decisions on launch consensus are communicated to internal stokeholds and to the field
• Conducts quarterly competitive review and provides defense strategy – measures key elements of execution and success factors. Own NPD category analyses.

SEASONAL PRESENTATION / TRADE MARKETING

• In collaboration with Trade Marketing, plan, develop and execute needs for In-Store/ Special Events and Special Projects, such as retailer/consumer sampling programs and all consumer facing events
• Leads weekly Marketing/Trade/Online status to align cross-functionally on priorities
• Responsible for creation of all Brand Presentations for Sales and Retailer meeting

GWP / BUDGET / KITS

• Lead budget and forecasting for sampling and GWP
• Ensure communication, costs and timeline objectives for promo kits development

Qualifications: 

• 5+ years related experience. Bachelor’s degree is required.
• Thorough knowledge of market/consumer trends. Marketing experience within the cosmetics/skincare and significant marketing campaign development experience.
• Must be a self-starter with project management skills and a proactive approach to ensure all deliverables are completed in a timely manner
• Strong interpersonal skills; ability to lead cross functionally and build relationships.