SBH Fashion Looking for ECOMMERCE AND MARKETING DIRECTOR at Miami, Florida Full Time

Luxury company is seeking an Ecommerce and Marketing Director to be responsible for overall strategy and execution.

Ecommerce:

• Daily management of the site
• Keep track of KPIs, Conversion and data analysis
• Manage web development covering UX / UI – website troubleshooting, improving user experience and interface
• Manage  third-party apps like Nosto, Agolia
• Ecommerce merchandising and making sure all shots or shot and optimized correctly 
• Email marketing & SMS strategy; A/b testing
• Content creation for the site and for Email

Marketing:

• 360 marketing strategy; handle both digital and brand as well as social, influencer and loyalty programs as well as Affiliate
• Product + collection launch planning
• Creation of campaigns, ads, website banners and other creative
• Brand collateral creation
• Make recommendations to PD/design based on what is selling
• Mange the PR agency
• Work in partnership with Digital Growth Manager

Qualified candidates will have:

• Shopify experience
• Min of 3 years’ experience
• Fashion experience preferred