Saje Natural Wellness Looking for Social Media Specialist at Vancouver, British Columbia, Canada Full Time

For over 25 years we’ve been helping our community with essential oil blends that actually work. These essential oil blends treat stress, pain, gut, balance, and support in relaxation prior to sleep, and for symptoms of coughs and colds. We know that a life committed to wellness is greater than one focused on illness, and believe that reaching for natural can enhance your long-term health and wellness, every day.

We have been ranked by Canadian Business and PROFIT as one of Canada’s fastest growing companies. To support us on our journey, we are seeking diverse, purpose-lead people to join our team.

Get ready to celebrate global wellness with us.

Opportunity

Reporting to the Director of PR & Brand Engagement, the Social Media Specialist will work alongside our external agency partners to effectively engage with targeted virtual community members (new + potential) and social network users.

The objective of this role is to achieve exceptional customer engagement, educate our audience in an entertaining way, position ourselves as the leader in the natural wellness space, foster intimacy, drive website traffic, and increase revenue through strategic utilization of the social media marketing roadmap.

The ideal candidate should possess a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement. As a representative of our brand, the Social Media Specialist will liaise with our external social media agency partners and actively participate in relevant conversations, gently promoting Saje Natural Wellness products while providing support to existing and potential community members.

An expertise in social media marketing will be essential in achieving our goals and establishing strong brand connections.

All Saje Team Members are responsible for contributing to Saje’s culture and maintaining a positive environment for themselves and their peers. 

Responsibilities

• Budget & Sales:
• It is imperative for the Social Media Specialist to have knowledge on how to use social media channels to drive sales and generate leads; being able to apply simple sales techniques.
• Managing the organic social media budget, ensuring all costs are being added and tracked.
• Product Requests, working alongside cross-functional partners to facilitate the product requisitions from external partners.
• Analytics & Reporting:
• The Social Media Specialist will work closely with the Director of PR & Brand Engagement as well as the external social media agency partners to create and maintain a clear social strategy, based on brand metrics and KPIs.
• They should have the capacity to interpret data correctly to inform campaigns and measure results. They will be responsible for working closely with the external agency partners to collate data points from all sources—including web traffic referred from social sites— and produce regular reports detailing successes and areas for improvement.
• They will have knowledge of frequently used analytics platforms (e.g., Google Analytics) and how to analyze data from those sources. This will include the creation, monitoring & performance reporting of UTM links via GA4.
• Working alongside our external social media agenciesto develop & share a weekly social media report highlighting successes & opportunities, key top performing content, and relevant information.
• Social listening and tracking conversations related to the brand on social media sites to gain insights into customer attitudes and preferences.
• Knowledge of the most popular social media management tools i.e., Dash Hudson and how to use them to optimize posts.
• Channel Optimization: Work alongside our external social media agency partners to ensure posts are optimized for maximum reach; regularly testing new strategies for community engagement.
• Customer Service & Community Engagement:
• Having prior experience handling customer inquiries and complaints on social media is a must. The Social Media Specialist will be responsible for responding to comments from followers or customers on all owned channels to build relationships and foster engagement.
• In addition to inbound community management, the Social Media Specialist will be responsible for conducting outbound community management. Including but not limited to engaging with notable creators on all platforms, engaging with relevant partners on all platforms, engaging with community members on their own pages, engaging in tagged content, re-sharing story content etc.,
• Channel Management, Social Strategy & Content Calendar Building
• Managing Saje’s presence in partnership with our external agency partners, on various social networks, such as Facebook, Instagram, TikTok, Pinterest, Twitter, Threads and LinkedIn.
• Assist our external agency partners in sourcing or creating content that is engaging, relevant, and in line with the brand image. Developing creative ideas which engage followers on multiple social media channels and working with them to create original content (e.g., graphics, videos) for each platform (when support is needed).
• Support our external agency partners in aligning with campaigns to promote product launches or seasonal events on social platforms, playing a pivotal role in developing social media strategies for growth. Ensure the content calendar is planned accordingly / aligns with internal campaigns, and that all content is shared in a timely manner / is in line with calendar plans.
• Work alongside our social media agency partners to plan, brief in & review content in partnership with our ‘Saje Squad’, our internal social media creators.
• Research hashtag performance to align with overarching campaigns and deliver these insights to the external social media agencies.
• Content calendar building & execution for the following platforms: Twitter, Threads, YouTube.
• Retail & Event Support
• Support the retail community events team with the development of event pages, custom assets and toolkits required for successful local event promotion.
• Sharing & including social media calendar plans, social media recaps, and evergreen social media content (for team member use) in our internal communication platforms: The Drop, The Essential, Saje Page.
• Attendance at Saje community + national events to support with sharing live content of community engagements.

Applicant Requirements

• Post-secondary diploma/degree in Marketing, Communications, Social Media, Digital Marketing, or a related field.
• 5+ years of experience working in social media, digital marketing, and communications – either in a corporate or agency environment.
• Proven knowledge of marketing, social media, digital marketing, tracking, reporting and social media strategizing.
• In-depth knowledge of marketing principles and practices to increase brand awareness.
• Knowledge of digital marketing trends. Familiarity with the latest social media trends and knowing how to use them for business growth.
• Strong communication skills. The ability to communicate effectively with followers and customers to build relationships and increase engagement.
• Strategic planning abilities. Knowing how to plan and implement successful campaigns across multiple channels.
• Time management skills. The ability to stay organized and manage time effectively to ensure tasks are completed on schedule.
• Works with a sense of urgency and an ability to be flexible and agile in order to meet deadlines.
• Copywriting skills. The capacity to write effective copy and create compelling content that informs and entertains audiences.
• Creative thinking. The talent to come up with innovative ideas for content and campaigns.
• Proficient in content creation. The skill and comfort to be able to capture, manipulate and share content across all channels.
• Basic design skills are considered an asset. Having an eye for detail and the capacity to create aesthetically pleasing visuals such as infographics or videos (when required).

Key Relationships

Reporting to the Director of PR & Brand Engagement