RP International Looking for Head of Digital Marketing at الرياض السعودية Full Time

Job Description:

We are looking for an experienced Head of Digital Marketing with a focus on consumer financial products, who possesses expertise in utilizing digital marketing tools and optimizing digital marketing performance KPIs. The ideal candidate will lead our client digital marketing efforts, driving strategy and execution to enhance brand visibility, engagement, and conversions in the financial services sector.

Responsibilities:

1. Develop and execute digital marketing strategies tailored to promote consumer financial products, aligning with business objectives and target audience.
2. Oversee the implementation and optimization of digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.
3. Utilize digital marketing performance KPIs to track campaign effectiveness, evaluate ROI, and make data-driven decisions for continuous improvement.
4. Lead the analysis of market trends and consumer behaviors to identify opportunities for growth and optimization of digital marketing efforts.
5. Collaborate with cross-functional teams to create compelling content, creative assets, and landing pages that drive engagement and conversions.
6. Manage digital marketing budgets effectively, ensuring maximum efficiency and return on investment.
7. Stay informed about industry best practices, emerging trends, and new technologies in digital marketing, particularly within the financial services sector.
8. Conduct competitor analysis and benchmarking to identify competitive advantages and areas for differentiation.
9. Coordinate with internal stakeholders, external agencies, and partners to ensure brand consistency across all digital channels.
10. Provide regular reporting and insights to key stakeholders on digital marketing performance, highlighting successes, challenges, and opportunities for optimization.

Qualifications:

1. Bachelor’s degree in Marketing, Business Administration, or related field. MBA or relevant certifications preferred.
2. Proven experience in digital marketing roles within the consumer financial services industry.
3. Deep understanding of digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Ads, and email marketing automation software.
4. Strong analytical skills with the ability to interpret data, draw actionable insights, and optimize campaign performance.
5. Excellent leadership and communication skills, with the ability to collaborate effectively across teams and levels of the organization.
6. Results-driven mindset with a focus on achieving and exceeding key performance indicators and business objectives.
7. Fluent in Arabic and English languages, with strong written and verbal communication skills in both languages.