PUMA Group Looking for Manager, Marketing – Motorsport at Somerville, MA Full Time

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

• Develop and manage brand activation strategies including events, sponsorships, etc. that are tied to regional Motorsport and Sportstyle key initiatives. (Focus 75% on Motorsport and 25% on Sportstyle).
• Responsible for collaborative work with multiple licensed partners and global counterparts in support of small- and large-scale brand activations in the US.
• Responsible for providing North American focused insight and planning for activations at North American based Formula 1 events (Miami, Montreal, Austin, and Las Vegas GPs)
• Increase PUMA brand awareness, visibility, and desirability by developing and executing compelling and commercially relevant marketing plans that ultimately drive demand for PUMA product.
• Partner with cross-functional marketing team members in communications, visual experience & creative to develop integrated omni-channel marketing plans
• Manage collaboration partners, agencies, and freelance relationships as needed to achieve business goals.
• Support Marketing Leadership Team on all aspects of the Go-To-Launch Process
• Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
• Work cross-functionally throughout the organization with sales, merchandising and marketing to effectively develop, partner on and manage campaigns that tell brand stories and generate sales.
• Meet deadlines, leading internal teams, accurately budget/forecast, campaign analysis, and tracking/monitoring.
• Ability to manage and mentor a direct report.
• Represent the brand and utilize the PUMA 4Keys (Fair, Honest, Positive, Creative) in all decisions, actions, processes, and practices.
• Stay current with consumer trends, as it relates to social and retail behaviors, in-order to develop and implement relevant and effective marketing programs, which grow the PUMA brand and business.

YOUR TALENT:

• Bachelor’s degree in Marketing and/or Communications.
• At least 5 years of brand, product, or retail marketing.
• Strong knowledge of sneaker, sport, music, and fashion industries.
• Working knowledge of key US sneaker and apparel retailers.
• Strong understanding of Formula 1, its rules, teams, drivers, and partners.
• Strong understanding of the broader motorsport category and its connection to the US consumer.
• Strategic and creative thinker who is outgoing and an effective communicator.
• Must possess strong presentation skills.
• Excellent writing and organization skills a must.
• Proven ability to work independently with limited day-to-day direction.
• Enjoy working in a fast-paced environment.
• Must be detail oriented, resourceful, self-motivated, and proactive.
• Strong computer skills, with knowledge of MS Office programs.
• Working knowledge of social media platforms.
• 20 -25% Travel.

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.