Public Health Institute Looking for Bridge Communications Director at Oakland, CA  Full Time

Bridge Communications Director

The Public Health Institute (PHI) is an independent, nonprofit organization dedicated to promoting health, well-being, and quality of life for people throughout California, across the nation and around the world. As one of the largest and most comprehensive public health organizations in the nation, we are at the forefront of research and innovations to improve the efficacy of public health statewide, nationally, and internationally.

Position Summary

The Bridge Communications Director leads the development and implementation of strategic communications initiatives in the Bridge Program. The incumbent is responsible for establishing a strong communications strategy and foundation of the Program, producing and disseminating tools and resources for hospitals and providers, raising awareness in healthcare policy arenas of models for leveraging the emergency department (ED) to treat substance use disorder and other priority public health issues, and elevating the visibility of the Bridge Program as a thought leader.

Bridge is a new and innovative program to strengthen care in the ED and build connections with community health to improve access to care and health equity. Our flagship program, CA Bridge, has introduced the practice of treating opioid use disorder on demand in 280 EDs in California and many more across the country. We have now expanded our portfolio of programs to expand reproductive health care and public health screenings in the ED. We are seeking team members who are committed to improving the lives of people who have been excluded from the health care system.

Full salary range for this position: $104,733 to $159,181 per year. The typical hiring range for this position is from $104,733 (minimum) to $131,957 (midpoint), based on 100% FTE. The starting salary is determined based on the candidate’s knowledge, skills, experience, as well as budget availability.

Essential Duties & Responsibilities

Strategic Communications Planning

Bridge is an umbrella program that encompasses multiple sub-programs, the largest of which is CA Bridge. Most communications functions are consolidated at the overall Bridge program level, but individual sub-programs also have specific goals and needs. Specific activities under this function include:

• Develop a comprehensive communication strategy to advance the work of the Bridge Program and its individual sub-programs.
• Work with sub-program leads to identify communication goals, needs, target audiences and budgets to develop and execute feasible work plans.
• Collaborate with senior management to integrate communication plans into overall organizational objectives.

Brand Management

We recently transitioned from a single brand, CA Bridge, to a brand hierarchy with Bridge as the parent brand over sub-programs with evolving levels of their own identities. Specific activities under this function include:

• Develop and maintain a strong brand identity for Bridge and CA Bridge and ensure consistency across all communication channels and materials.
• Work with sub-programs to manage their use of the Bridge identity or alternate related identities as appropriate and feasible.
• Manage the design and upkeep of the website, social media, newsletters, and other platforms/processes needed for a strong communications infrastructure.
• Oversee the production of high-quality content in print, digital, and video formats.

Training and Technical Assistance Resource Production

A large portion of Bridge’s work involves providing trainings and materials for emergency clinicians and navigators working in hospitals implementing our programs. Specific activities under this function include:

• Manage the production and design of tools and resources for hospital staff in partnership with our clinical and navigator teams as well as clinician consultants and Bridge’s racial equity committee.
• Lead promotion and distribution strategies to get materials to hospitals and other target audiences.
• Track utilization of tools and resources through website metrics.
• Oversee production of in-person and virtual training events.

Outreach and External Visibility

Building the reputation of Bridge among key stakeholders is a growing priority that we are looking to strengthen in the next year. Specific activities under this function include:

• Determine key messages and communications channels to reach target audiences, especially policymakers and funders.
• Produce content using program data, case studies, anecdotes, etc. to promote the impact of Bridge on health justice and racial equity.
• Support staff, clinicians, and navigators to speak to external audiences by creating factsheets and slide decks.
• Coordinate media relations including responding to interview requests and promoting Bridge through articles, op-eds, etc.

Leadership and Supervision

The communications director oversees a team of three to four staff and is a member of the senior leadership team. Specific activities under this function include:

• Provide leadership and supervision of communications team including clear day to day direction and mentoring for professional growth.
• Oversee vendors and outside contractors as needed to ensure that projects are completed on schedule and budget.
• As a member of the senior management team, coordinate work across teams, address organizational challenges, and model professional behavior that supports a positive organizational culture.

Minimum Qualifications

• At least 5 years of relevant public or private sector experience in managing complex communications and marketing campaigns, projects and strategies is required, including one year as a manager.
• Bachelor’s degree required, or substitute with four additional years of relevant experience.

Other Qualifications

• Experience working in a communications role in the public health sector is desired.
• Strong understanding of strategic communications and its role in organizational achievement.
• Familiarity with the use of web and social networking technology to communicate with healthcare stakeholder groups.
• Experience in writing, online communications operations, and content management systems.
• Familiarity with media and its potential for advocacy.
• Working knowledge and ties to media outlets.
• Experience with media training for executives strongly preferred.
• Excellent critical thinking and organizational skills.
• Excellent interpersonal and collaboration skills.
• Ability to work with diverse groups of people both on-site and remotely.
• Ability to translate complex public health concepts into written content that is readily accessible to non-professional audiences.
• Demonstrated ability to frame, organize and produce compelling written content.
• Ability to develop work plans, balance multiple projects and meet deadlines.
• Proficient in Microsoft Office, Google Suite, Adobe Acrobat, Canva and other design software.
• Master’s degree in communication, journalism, English, marketing/business administration, public health, or related field preferred.

FAIR LABOR STANDARDS ACT (FLSA) STATUS

This position is classified as exempt based on the job duties. However, based on the FTE and salary level of the employee, the employee may be classified as nonexempt.

PHI WORKFORCE MANDATORY COVID-19 VACCINATION POLICY

Per the PHI Workforce Mandatory COVID-19 Vaccination Policy, it is a condition of employment for all domestic based employees to be fully vaccinated for COVID-19, unless they are granted a reasonable accommodation under applicable law.

New hires need to provide proof of full vaccination prior to their start date or apply for an exemption/accommodation within three business days after their start date. Depending on the circumstances, new hires who do not comply with this Policy, or who cannot be reasonably accommodated, will either have their employment suspended or terminated. Candidates who are non-compliant will have their offers rescinded.

EEO Statement

The Public Health Institute is committed to a policy that provides equal employment opportunities to all employees and applicants for employment without regard to race, color, sex, religion, national origin, ancestry, age, marital status, pregnancy, medical condition including genetic characteristics, physical or mental disability, veteran status, gender identification and expression, sexual orientation, and to make all employment decisions so as to further this principle of equal employment opportunity. To this end, the PHI will not discriminate against any employee or applicant for employment because of race, color, sex, religion, national origin, ancestry, age, marital status, pregnancy, medical condition including genetic characteristics, physical or mental disability, veteran status, gender identification and expression, sexual orientation, and will take affirmative action to ensure that applicants are offered employment and employees are treated during employment without regard to these characteristics.

For further information regarding Equal Employment Opportunity, copy and paste the following URL into your web browser: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

ADA Statement:

The Public Health Institute is committed to providing access and reasonable accommodation in its services, programs, activities and employment for individuals with disabilities. To request disability accommodation in the application process, contact the Recruitment Team at least 48 hours in advance at [email protected].

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