Premise Health Looking for Digital Marketing Data Analyst – Hybrid at Rockvale, Tennessee Full Time

Healthcare Without Rival

Premise Health is the world’s leading direct healthcare provider and one of the largest digital providers in the country, serving over 11 million eligible lives across more than 2,500 of the largest commercial and municipal employers in the U.S. Premise partners with its clients to offer fully connected care – in-person and in the digital environment. It operates more than 800 onsite and nearsite wellness centers in 45 states and Guam, delivering care through the Digital Wellness Center and onsite, nearsite, mobile, and event solutions. 

Premise delivers value by simplifying complexity and breaking down barriers to give diverse member populations access to convenient, integrated, high-quality care. We offer more than 30 products, delivering the breadth and depth of care required to serve organizations’ total populations. The result is healthcare that meets the needs of members and their families, helping them live healthier while lowering costs for organizations. 

Premise offers a wide range of dynamic, purpose-driven career opportunities. We are currently looking for a Digital Marketing Data Analyst to join our team in Brentwood, TN. This position is hybrid and this person is expected to come into the office 2-3 days per week.

About the role:

Our rapidly growing marketing department is seeking a creative, results-oriented self-starter who is passionate about digital marketing technology and reporting to join our team. This role would be highly involved in the marketing technologies that fuel our B2B enterprise growth. The right person loves the finite details of digital marketing and is obsessed with keeping up-to-date with the latest digital marketing industry trends, KPIs, and technologies.

This role will improve marketing team effectiveness and efficiency and thrive in the day-to-day operations of digital marketing engagement. Our ideal candidate is passionate about using data to provide actionable recommendations on where to optimize external marketing performance across the enterprise.

Job Requirements:

• Perform ongoing keyword research including discovery and expansion of keyword opportunities
• Optimize copy on landing pages and in blog posts, adhering to SEO best practices
• Research and implement on-page and off-page recommendations for organic SEO success
• Develop and implement strategy for multiple, concurrent brand and product campaigns
• Manage advertising campaigns by providing cost estimates and optimizing monthly budgets
• Advise content writers on best practices for ad copy
• Act as first point of contact for internal support with CRM and marketing automation platform integrations
• Set up tracking systems for all digital marketing activities that prove ROI
• Segment and organize leads from inbound marketing and proactive sales engagement for use in ongoing marketing campaigns and promotions
• Track, record, and prepare campaign performance data and analytics reports
• Develop and support metrics dashboards to highlight trends in KPIs over time and identify areas of opportunity for the marketing team
• Develop data visualizations that identify marketing successes and areas of opportunity
• Perform industry and competitive research

Education:

• High School diploma or equivalent required
• Bachelor’s degree in related field preferred

Experience:

• 3+ years of experience in digital marketing
• Experience with CRM platforms such as HubSpot, Salesforce, or similar.
• Experience using marketing research platforms such as Moz, SEMrush, Ahrefs, and Screaming Frog.
• Experience with website tracking and conversion optimization tools such as Google Analytics (GA4), Google Tag Manager, Google Search Console, CrazyEgg, and HotJar.
• Experience with digital advertising and paid search platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic demand side platforms (DSPs).
• Experience with data visualization and reporting platforms, such as Google Data Studio, Tableau, PowerBI, or similar preferred.

Knowledge and Skills:

• Self-starter who demonstrates initiative and thrives in a fast paced, collaborative work environment
• Understanding of account-based marketing (ABM) outreach and process.
• Strong analytics, written reporting, and verbal communications
• Team player with a positive, can do attitude; comfortable working in a dynamic environment with a certain amount of ambiguity
• Strong proficiency in MS Office including Word, Excel, PowerPoint and Outlook

Work-life balance is at the foundation of how decisions are made and where Premise is headed. We can only help people get, stay, and be well if we do the same for ourselves. In addition to competitive pay, Premise offers benefits packages including medical, dental, vision, life insurance, 401(k), paid holidays and vacation time, a company-sponsored wellness program, and much more our talent acquisition team will be happy to share with you.

Premise Health is an equal opportunity employer; we value inclusion, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.