Log In
Sign Up
POSITION TITLE: Digital Media Coordinator
POSITION TYPE: Full-time (40 hours); Non-exempt
PAY RANGE: $30 – $32.50/hourly
REPORTS TO: Marketing Manager
Hours
- Hours: 9 am – 5 pm Monday to Friday; some weekends; flexibility is required
- Hybrid remote work flexibility
- Must be located in the San Francisco Bay Area and able to attend local San Francisco/SF Bay Area community events and activities
Benefits
- 100% Employer Paid Medical: Kaiser HMO or Blue Shield PPO
- 100% Dental, vision, life & long-term disability coverage; EAP
- Over 30+ days of PTO, including ten vacation days (baseline), sick days, personal days, and major holidays
- Health and Dependent Care FSA, Commuter Check, and 403(b) options available
- Ongoing access to MHASF continuing education and skill-building workshops- all training time paid
- Excellent opportunity for advancement-over 70% of our staff have been promoted internally at least once!
About The Mental Health Association Of San Francisco (mhasf)
MHASF is a mental health peer-run nonprofit in downtown San Francisco, serving people and agencies across the Bay Area since 1947. As mental health consumers, we center the lived expertise of people with mental health challenges in our advocacy, education, and support programs. We believe that dignity and recovery in mental health are something everyone can experience. Our staff is dedicated to creating spaces for learning and healing around stigmatized and under-resourced areas in mental health-hoarding and cluttering behavior; post-hospitalization peer support; mental health and nutrition; peer mental health workforce development; and much more.
Overview Of Position
Under the supervision of the Marketing Manager, the Digital Media Coordinator (DMC) will be responsible for driving social engagement and growing MHASF’s digital community. The DMC is a position informed on all MHASF events, resources, and services to creatively share through our digital platforms.
The person in this role will collaborate cross-functionally with teams throughout the organization to develop messaging and brand narrative that helps build MHASF’s voice and brand to inspire individuals, communities, and funders to engage and promote our experiential service across many digital channels. Your role is to creatively guide social media engagement with content reflecting organizational standards, tracking their impact on agency projects. If this ignites you, keep reading!
Top 3 Responsibilities
- Conduct digital outreach and engagement activities that promote and recruit participants for MHASF, MHASF programs, services, fundraising, and initiatives.
- Responsible for the maintenance and engagement of MHASF’s presence on various digital media platforms; including Facebook, Instagram, Twitter, LinkedIn, YouTube, and email.
- Coordinate, create, and manage compelling digital content for our online platforms, ensuring consistency and alignment with brand strategy and objectives.
General Responsibilities
Digital Media
- Collaborate with Marketing Team to record, edit, produce, and distribute high-quality audio files (podcasts, voiceovers, music) and video files (interviews, commercials, tutorials) across social and streaming platforms.
- Coordinate with mental health community member, ensuring they are well-prepared for segment production and addressing any of their needs or concerns.
- Optimize social and digital media content for search engines and platform-specific algorithms.
Social Media
- Manage, plan, and schedule posts through our media editorial calendar, ensuring a steady stream of relevant and compelling content across all digital platforms.
- Research social media trends and collaborate with Marketing Team to create on-brand, viral, and engaging content promoting MHASF’s services, events, trainings, and other activities.
- Monitor social media channels and engage with the online community, responding to comments and messages in a timely and authentic manner.
- Maintain familiarity with local policy to establish cultural sensitivity around social media posting
Community Engagement
- Attend and document outreach events identified by the team, working with the Marketing Team to share on social media, website, and newsletter.
- Proactively elevate community partners in support of mental health advocacy movements to maintain relevancy in the mental health field.
- Support the marketing and outreach efforts of MHASF specific conferences, advocacy, and engagement efforts.
Analytics, Performance, and QA/QI
- Continuously improve our social media by capturing, analyzing, and creating reports on social media metrics, insights, and best practices
- Report complaints, insensitive content, copyright infringements, negative press, etc.
- Ensure that MHASF accounts are following platform Terms of Service
As job descriptions cannot be exhaustive, the above list of responsibilities is intended to provide a general overview of duties to be assigned and in no way is a comprehensive list of position duties and responsibilities.
Education And Experience
- BA or equivalent practical experience in Communications, PR, Marketing, or Journalism or related field or four or more years of professional experience that corresponds with the responsibilities for this position as noted above
- Minimum 2 years of experiences in content creation, production, social media management, or related roles
- Experience advertising and promotion strategy across social channels
- Experience in reaching and engaging audiences through careful and effective messaging
- Experience with community engagement strategies, health disparities, cultural and linguistic competency, and culturally responsive research and dissemination strategies
Position Qualifications & Skills
- Commitment to upholding the mission and values of MHASF
- Familiarity with the recovery movement, peer support model, and Bay Area resources
- Excellent written and oral communication skills; ability to organize and present complex information in a clear, accurate and concise manner
- Professional-level computer skills and experience working with modern online collaborative tools such as Office 365, SharePoint, Slack, Asana and/or other web-based applications
- Ability to explain step-by-step processes, create useful documentation, and help others learn
- Demonstrated ability to move projects forward, organize information, and support staff for successful and timely completion
- Demonstrated ability to organize, prioritize and coordinate work involving a wide variety of tasks, projects, and teams
- Take initiative and work independently and collaboratively in following through on assignments
- To gather and/or prepare background materials; to work and deal effectively with people of diverse cultural backgrounds
- Work under the pressure of deadlines and competing demands; to acquire and maintain knowledge of and appropriately apply various policies and procedures
SUCCESFFUL ATTITUDES & WORK APPROACHES
- Willingness to learn and support others, take, and provide constructive feedback, and adjust communication and behavior
- Affirmative and accepting towards people from diverse backgrounds and experiences
Job Posted by ApplicantPro
