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About us: iconic brand, tiny company.
Polaroid was founded in 1937 by one of the most seminal innovators of the 20th century, Edwin Land. His motto was, “don’t undertake a project unless it is manifestly important and nearly impossible.” In 2008, Polaroid shuttered its last factory but a group of diehard fans came together as The Impossible Project to save instant film. Over 10 years later that startup acquired what was left of Polaroid and today we’re again a small group of people passionate about changing the world through great products.
What we are building
Throughout its 80-year history, Polaroid was at its best when we made tools for people to express themselves, push boundaries and move culture forward. In the next decade, we are getting back to this purpose. We’re not solving small problems, and we’re not addressing a small market; our goal is to make products that will make the world more meaningful and human.
Job description
Polaroid is looking for an eMail and CRM Coordinator to join our Global Team. The eMail/CRM Coordinator will be responsible for managing the day-to-day operations to deliver best-in-class emails communication. To do so, you will be working hand-in-hand with internal and external stakeholders, with a customer-centric and segmentation approach, enabling you to deliver and optimize a detailed email animation roadmap. As such, you will contribute in delivering DTC business objectives.
Taking care of the brand image expression and infuse educational content will be part of your daily mission too.
Objectives of the role
- Own all emails types consistency and performance: commercial, transaction, rates and reviews, NPS… with a localized approach
- Own the email’s animation plan that support the brand and business objectives including segmentation optimization, onsite destination mapping and campaigns set up
- Responsible for coordinating with other team members into deliver an aligned 360 customer journey, including making sure all deliverables and execution are done according to plan and standards
- Drive alignment with other marketing channels and the eCommerce Manager
- Responsible for briefing, managing and approving e-mail content by partnering and coordinating with Brand, Production & Studio teams to ensure campaigns assets needs, delivery & implementation
- Identify key opportunities to maximize revenue potential and align with brand objectives
- Lead the partnership with the CRM/ESP agency to ensure a great daily deliverability of the plan and identify new opportunities for the future
- Support the eCommerce manager on email performance reporting with the help of the ESP agency and the internal Data team to constantly optimize email performance
- Provide an email testing plan to improve KPIs and identify best practices
- Collaborate with eComm and Media teams on customer acquisition initiatives and targeting to ensure cross-channel alignment and optimal consumer experience
- Benchmarking (eCommerce / digital / tech market / photo / lifestyle) to always deliver ideas to optimize email and customer experience / best-in-class
What you bring
- 1/2 years of E-mail or CRM Marketing experience
- First experience with an online ESP and/or CRM tool, and Analytic tools is required
- Good knowledge level of CRM/Segmentation optimization
- Have been directly managing and executing campaigns to specifics local audiences
- Experience in communicating briefing and assets deliveries
- Be organized and able to efficiently collaborate and run multiple campaigns at a time with support of several stakeholders
- Analytical experience—you’ll be expected to provide examples of testing strategies, analyzing results using web analytics, and putting in an action plan for improvement
- Innovative solutions and out-of-the-box ideas to keep on optimizing the emails flows and performance
- Good understanding of direct-to-consumer business, eCommerce/Retail, competitive/business environment, and consumer behavior
- Appetite to learn and grow within CRM and customer journey management and make this channel evolve
- Appreciation for quality, you get very enthusiastic about certain products and can articulate why they’re incredible
- A good business vs education vs brand balance mindset is a plus
- Fluent in English
Key relationships:
- DTC team (eCommerce & Customer Service)
- External CRM platform team
- Performance Media Marketing team
- Brand Team
- Studio & Production Team
- Data Team
What to expect
This is a full-time job-based in Amsterdam HQ and is available as soon as possible. You will be reporting directly to the eCommerce Manager.
You will work 3 days in the office and 2 days from home.
Contact
If you’d like to be considered for the role, please hit apply on LinkedIn or send your cv to [email protected].
If you apply for a position at Polaroid, we will process your personal data. Please see our Job Applicant Privacy Policy for more information about how we handle personal data of job applicants. https://www.polaroid.com/privacy-policy
