PGA National Resort Looking for Marketing Manager at Palm Beach Gardens, FL Full Time

Summary: Responsible for the implementation of a holistic marketing, digital programming, social media and overall advertising plan as well as related projects to achieve budgeted revenues for all the outlets or any additional areas of the resorts that may require creating awareness and visibility. The resort has completed a $100M transformation and is repositioning among the luxury/lifestyle space.

Essential Job Functions: Include the following. Other duties may be assigned.

• Minimum of 3-5 years of Marketing experience within the Food & Beverage/Restaurant/Hotel industry.
• Hands on experience with marketing channels such as SEO, SEM, Social Media/Paid Media, E-mail Marketing campaigns, Push Notifications, SMS, Programmatic display etc.
• Experience with managing given budgets and reporting on intended ROI metrics on budgeted spend and provide feedback and recommendations for future strategies.
• Build, maintain and report out on marketing plans across stakeholders.
• Ongoing alignment with marketing team and partners.
• Creation of experientially driven programming and activations based on target demographics.
• The candidate must have the ability to think strategically and creatively: analyze, integrate, recommend, and take actions
• Responsible for strategies and tactics targeted to drive new customer acquisition and shift market share from comp set properties
• Strong organizational skills including attention to detail and multitasking skills in a fast-paced environment.
• Experienced using Adobe Creative Suite, WordPress, Canva, Microsoft Office, Hootsuite and Email Marketing Systems. Applicant should have a well-developed portfolio of work with a recommended three to five years of experience running a marketing department and creating marketing collateral. Applicant should have print design experience and ability to build social calendars.
• Ability to write UTM parameters.
• Research and execute changes to a wide range of sources, such as Google My Business listings, OpenTable, Yelp, and TripAdvisor, with information such as new photos, hours of operation, specials, menus, etc.
• Creative development for Facebook Advertising is a plus.
• Ability to manage and refine the process to address changing business needs.
• Responsible for developing and implementing marketing objectives, and action plans designed to grow revenue & meet business needs while maintaining a healthy and Return on Ad Spend (ROAS).
• Create and manage marketing budgets and marketing initiatives in collaboration with the resorts Marketing, Sales, and Operations teams.
• Research and execute changes to a wide range of sources and 3 rd parties, such as Hotel Portal, Google My Business listings, LinkedIn, and TripAdvisor, with information such as new photos, amenities, hours of operation, specials, menus, etc..
• May be asked to assist in building, auditing, optimizing and maintaining our restaurant & outlet websites and microsites.
• Manage the CRM / Email Marketing strategy targeting B2B and B2C audiences to drive revenue, develop loyal customers and convey necessary business information.
• Strong Collaboration with the outlet operations teams to create a social media calendar inclusive of content and advertising & monitoring performance, across the portfolio.
• Provide current and accurate financial information, ad hoc reporting, and executive overview to ownership and senior management, as requested.
• Ability to positively collaborate with associated internal stakeholders, team members, and 3rd party vendors
• Ability to assertively manage and measure the performance of 3rd party vendors such as (but not limited to) public relations firm and social media agency.
• Lead and inform creative design of all consumer and B2B facing touch points with alignment of confirmed brand standards.
• Experienced in managing lifestyle photoshoots.
• Build relationships/networking within local chamber(s), cultural entities, boards and members of the community for local collaboration.
• Must be able to work a flexible shift, weekends, holidays.

Qualification Requirements: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above and are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience: Bachelor’s Degree (hotel marketing preferred). Five years’ experience in marketing/advertising / public relations. Background encompassing hotel/resort marketing and advertising.

Language Skills: Exceptional written, verbal and written skills including etiquette and ability to work with the public. Knowledge of communications skills, exceptional organization skills, ability to deal with diverse clientele, golf knowledge and or marina experience is an advantage.

Reasoning Ability: Ability to solve practical problems and deal with a variety of variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee must be able to spend 50% of working day sitting and other 50% standing or walking. Must be able to walk entire length of property for site inspections. Ability to read a computer screen from a distance of 1-3 feet. The employee is required regularly required to use hands to finger, handle or feel objects, tools, or controls. The employee is frequently required to talk or hear. Must present self in a mature professional manner.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

PGA National Resort & Spa is an Equal Opportunity Employer:

Minorities / Females / Veterans / Individuals with Disabilities / Sexual Orientation / Gender Identity