OneOncology Looking for Marketing Manager​/Physician Liaison at Gettysburg Full Time

Pennsylvania Cancer Specialists & Research Institute

Marketing Manager/Physician Liaison Opportunity

Gettysburg: PA

Full-Time

About the Practice and their Mission

Pennsylvania Cancer Specialists & Research Institute (PCSRI) is seeking a Marketing Manager/Physician Liaison to join our extensive, well-established physician group practice in Gettysburg, PA.

Pennsylvania Cancer Specialists & Research Institute, previously known as Gettysburg Cancer Center, is a community-based Hematology/Oncology practice with over 30 years of patient care in Gettysburg. Pennsylvania Cancer Specialists & Research Institute strives to provide individualized treatment, utilizing the best technical approach and recognizing each patient’s psychological, emotional, and spiritual needs during their illness and journey towards healing. We house Hematology/Medical Oncology, Radiation Oncology, Radiology, Clinical Trail & Research Programs, and an Infusion Clinic all in one location.

These unparalleled resources are rare in community-based oncology practices and provide our physicians with the critical resources necessary for optimal value-based patient care.

Pennsylvania Cancer Specialists & Research Institute is a proud partner of One Oncology. One Oncology is a national partnership of leading independent community oncology practices working together to improve the lives of everyone living with cancer with a physician-led, data-driven, technology-powered, and patient-centric model. Through One Oncology, partner practices have shared technology platforms that foster communication, data sharing, and clinical excellence across the network.

One Oncology’s non-exclusive clinical trial site management subsidiary, OneR, delivers complex, multi-center clinical trials to affiliated practices.

About the Role

The Marketing Manager will report to Pennsylvania Cancer Specialists Research Institute (PCSRI) Chief Operating Officer. This role will be working with referring providers and acting as Physician Liaison. This role will oversee regional marketing strategies l. They will consult our practice leaders at PCSRI on all marketing efforts relating to physician referrals (liaisons), patient retention, local ad buys/campaigns, social media/digital/website strategy, local press, and budget.

This role will work closely with both our operations team and our corporate marketing and liaison teams.

Responsibilities

• Create a customizable marketing playbook of best practices for individualized marketing plans.
• Provide feedback to the corporate marketing team to assist with initial concepting for PCSRI national B2C marketing (direct to the patient).
• Assist corporate marketing in establishing the co-branding of OO + practice materials and maintaining brand standards.
• Manage social agencies for updating and maintaining digital platforms—websites and social platforms.
• Collect and report marketing metrics per practice (i.e., website user traffic, Linked In campaign success, earned media figures, etc.).
• Help design and maintain the PCSRI website and practice Intranet.
• Assist the corporate operations team with presentation material.
• Measure/track KPIs by working with the PCSRI analytics and practice management/liaison teams to identify patient growth, physician referral patterns, and regional market data.
• Work with the PCSRI research team to effectively market clinical trials (to referring physicians and to patients).
• Assist practice marketing team members as needed, brainstorming, researching, and embracing new and creative growth strategies.
• Ensure that all marketing and advertising activities meet current legal and compliance-related requirements.
• Perform marketing audits.

Competencies

Requirements

• Experience working with community relations and partnerships, (i.e., working with outside agencies like ACS, LLS, hospital groups, other local patient support groups, etc.)
• Strong knowledge of SEO, SEM, and web strategy, including analytics.
• Strong knowledge of digital marketing strategies
• Ability to evaluate new technologies and provide appropriate leadership/perspective for consideration/adoption.
• Media Relations
• Graphic Design
• Proficient in Microsoft Office/Adobe Suite

Education and Experience

• Bachelor’s Degree Required (Preferred Marketing/Healthcare Related Degree)
• 2-5 years of Physician Healthcare Experience (Preferred)

Additional

Requirements

• Must be able to sit or stand for long periods, with occasional walking.
• Must be able to work in a fast-paced environment.
• Travel Required.

Why choose Gettysburg, PA?

Living in Gettysburg, PA offers a lifestyle like no other. No matter where you travel in the world, the mention of Gettysburg conjures up images of an iconic place with a legendary history. As a close neighbor to Baltimore, Harrisburg, and Philadelphia, Gettysburg draws visitors from across the country and worldwide. The historic town provides happiness for all seasons, and each one is unique.

Specialty shops, coffee shops, taverns, art galleries, athletic facilities, non-profit organizations,…