Nordstrom Looking for Affiliate Marketing Manager at New York City Metropolitan Area Full Time

• Own and direct partnership strategies by continually evolving EBYS approach to best practices, staying on top of emerging trends and representing the strategic perspective for partnerships with lead generation partners and agencies.
• Develop and implement strategies that build channel differentiation, improve acquisition efficiency, and maximize the contribution of affiliates as a channel.
• Drives performance-oriented Affiliate marketing initiatives, leveraging data-driven insights to optimize monthly budget allocation and deliver against Revenue and Net Marketing Cost goals.
• Obsessively focus on lead source quality, developing monitoring solutions and remediation strategies to ensure lead quality remains high.
• Collaborates with data analytics and finance to conduct comprehensive analysis of partner marketing plans and their full funnel success, encompassing the entire customer journey after lead generation, including interactions with our call center and sales teams.

Experience and Minimum Qualifications:

• Bachelor’s Degree preferred, or equivalent combination of education, training, and experience
• 3+ years of lead-gen and affiliate performance marketing in the consumer internet space for marketplace or ecommerce companies.
• Experience running affiliate and lead-gen programs at scale generating over 100k a month in budget monthly.
• Demonstrates data-driven decision making and has a keen interest in tracking and interpreting data to drive informed marketing decisions.
• Comfortable with quantitative and qualitative data analysis and modeling using Excel.