NIC+ZOE Looking for Senior Graphic Designer at Natick, MA Full Time

SENIOR GRAPHIC DESIGNER, BRAND

Natick, MA (Hybrid – Both In Office and Remote days)

OVERVIEW

NIC+ZOE is seeking an experienced Senior Graphic Designer with a substantial background in fashion and apparel to lead our creative design efforts, ensuring our brand’s visual presence is cohesive, innovative, and aligned with our brand vision and target audience. You will be responsible for the continued evolution of the graphic aesthetic for the overall brand experience, developing seasonal campaigns across channels, and leading design efforts for special brand projects and marketing collateral. You will collaborate closely with other creative team members and the entire marketing team, as well as cross-functional partners (E-commerce, Retail, Wholesale, Merchandising and Design) to create compelling designs that meet deliverables, resonate with our consumers and drive brand loyalty. You must have a working knowledge of design technology and design conventions, and must be a self-starting, detail-oriented individual able to work with tight deadlines and work well collaboratively. 

As a Senior Graphic Designer, you will be responsible for concepting and designing across multiple channels, including Wholesale, E-Commerce, Digital, Direct Mail and Retail. 

RESPONSIBILITIES

· Manage and maintain the brand’s visual identity, ensuring it remains consistent and relevant across all touchpoints, including website, email, social, in-store and printed marketing materials.

· Develop, design, and produce dynamic, brand-appropriate visual campaigns that reinforce the marketing strategy and deliver on the seasonal briefs.

· Work with VP of Marketing on brand decks for sell-in and outside partnerships, as well as translating our purpose and mission for consumer-facing communications.

· Responsible for updating the Brand Guidelines manual, keeping it relevant and current as photography and graphics evolve.

· Collaborate with Fashion Editor to ensure photography execution is compatible with graphic design vision and spec deliverables, and that the seasonal photography shoot plan meets each channel specific need.

· Partner with Fashion Editor to select final images for consumer-facing campaigns.

· Collaborate closely with copy writer to strategize use of copy in conjunction with imagery and visuals for the most compelling and clear story telling. 

· Stay up to date with fashion brands and design trends, applying this knowledge to create current, relevant, and inspirational collateral.

· Initiate and help creative design templates where it is appropriate to create consistency and efficiency.

· Manage multiple project timelines in various stages of completion with cross-functional partners and team members to ensure all timelines are met.

· Work closely with Marketing Manager to evolve creative process and calendar accordingly to best manage changing business needs and timelines.

· When needed, help manage freelancers and outside creative agencies that are used for seasonal needs and during heavy workflow times.

· Motivate, inspire, energize, and lead other members of the creative team.

STRATEGIC PARTNERS:

Marketing Team, Direct Team (Retail and E-Commerce), Wholesale/Sales Team, Merchandising & Creative Merchandising

QUALIFICATIONS

• BA in Graphic Design, Visual Communications, or related field.
• 7+ years graphic design experience, preferably for a fashion or lifestyle DTC brand.
• Highly organized, flexible, and able to manage multiple projects under tight deadlines while maintaining a high level of quality and accuracy.
• Must be team-oriented, exhibit strong communication skills and take initiative.
• Highly collaborative and solution oriented.
• Must have strong command of typography and design fundamentals, as well as efficiency in industry-standard design software (Adobe Creative Suite including InDesign, Illustrator and Photoshop, and Figma).
• Strong portfolio required showing a wide range of design projects, with digital a must.